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Roots Launch Okayplayer Records

By Gail Mitchell, L.A.
Publication: BillboardBiz
Date: Thursday, January 22 2004
The Roots have formed a label, Okayplayer Records, in partnership with Decon, a multimedia design/entertainment company. Distribution is by RED. The label derives its name from the Grammy-nominated group's popular Web site, okayplayer.com.

Roots drummer Ahmir "?uestlove"

Thompson will executive-produce the label's inaugural release, a compilation featuring the Roots, Skillz, Jean Grae, Madlib, Aceyalone, Little Brother and Dilated Peoples. The album will also include two unsigned acts; Okayplayer Records is accepting submissions until Feb. 13, with details available through the Web site. The album is slated for release this summer.

The Roots' "Phrenology" (MCA) is up for a Grammy for best rap album.

The group is currently recording the follow-up, "The Tipping Point," for release on Geffen. The Roots previously operated the Motive imprint through MCA.

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