Amazon.com gets religion
Amazon.com is to diversify into specialist bookselling with the launch of a Christian bookshop, www.amazon.com/christian. The move could represent a challenge to specialist high street booksellers with Websites who have previously viewed specialist bookselling as their best route to Internet success.
The store will sell Christian books, Bibles, music, videos, electronic cards and toys and games, and will also include a BibleFinder, which will help online customers locate the best Bible for their needs.
Until now, specialist bookselling has been seen as a means for independent booksellers to fend off competition from the chains. Amazon. co.uk is unlikely to follow its parent's lead in the short term.
See Leader, page 22
The store will sell Christian books, Bibles, music, videos, electronic cards and toys and games, and will also include a BibleFinder, which will help online customers locate the best Bible for their needs.
Until now, specialist bookselling has been seen as a means for independent booksellers to fend off competition from the chains. Amazon. co.uk is unlikely to follow its parent's lead in the short term.
See Leader, page 22
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