Women’s mag Prima links with M&B
The first two novels in the Prima New Beginnings series launch next February. They will be merchandised with Mills & Boon titles, will have a cover price of £3.99 and will be 304 pages long.
"This agreement is an ideal match as Prima and Mills & Boon share a
very similar audience," says Alison Byrne, marketing manager at M&B. "The stories featured in Prima New Beginnings will resonate with Prima and Mills & Boon readers who are looking for a glimpse of themselves in a novel. By offering Prima New Beginnings to our readers Mills & Boon is deepening the breadth of our series publishing programme."
In September, M&B rebranded its Tender Romance series line as Mills & Boon Romance. It said that nearly 20,000 units sold were sold across four titles in the launch month, representing a 32% uplift on the previous month. The publisher has also just entered the annuals market for the first time with The Mills & Boon Annual 2007, published in hardback for Christmas.
alison.bone@bookseller.co.uk
"This agreement is an ideal match as Prima and Mills & Boon share a
In September, M&B rebranded its Tender Romance series line as Mills & Boon Romance. It said that nearly 20,000 units sold were sold across four titles in the launch month, representing a 32% uplift on the previous month. The publisher has also just entered the annuals market for the first time with The Mills & Boon Annual 2007, published in hardback for Christmas.
alison.bone@bookseller.co.uk
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