Noddy backed by £1m ads
A new generation of Noddy television programming is to begin on Channel 5 next month, backed by a multimedia marketing campaign worth more than £1m.
HarperCollins is developing a range of Noddy TV tie-in books, also due out in September, alongside a range of merchandise
lines.
Chorion, which owns the rights to Noddy and which produced the £10m computer-generated TV series, "Make Way for Noddy", is underlining its commitment to the Toyland character with a generic Noddy national and trade press advertising campaign this autumn.
The marketing outlay will be spread across national TV advertisements, a national outdoor poster campaign in January, consumer and trade press advertising, character appearances, in-store promotions and on-air trailers.
HarperCollins is developing a range of Noddy TV tie-in books, also due out in September, alongside a range of merchandise
Chorion, which owns the rights to Noddy and which produced the £10m computer-generated TV series, "Make Way for Noddy", is underlining its commitment to the Toyland character with a generic Noddy national and trade press advertising campaign this autumn.
The marketing outlay will be spread across national TV advertisements, a national outdoor poster campaign in January, consumer and trade press advertising, character appearances, in-store promotions and on-air trailers.
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