How M J Rose used the Internet to launch her career
June/July1995: First novel, Lip Service, rejected by 12 top New York publishers for being difficult to market. "Too smart to be commercial. Too commercial to be literary fiction. Too erotic."
August 1995: Lip Service gets five-figure offer. A week later the publisher
rescinds the offer after discovering it is a first novel as opposed to a second novel. (They thought it would come with a built-in audience.)
January 1997: Research for various Internet projects results in idea to put Lip Service online as an electronic download.
February–December 1997: Reworks novel, hires Website designer, test markets visual elements at Victoria's Secret in
local mall.
January 1998: Launches www.mjrose.com with one chapter excerpt and purchase options—$9.95 for the unencrypted electronic download; or $18 plus shipping and handling for a photocopied manuscript.
January 1998: Begins marketing for both.
February 1998: For every reader who orders a download, 10 request print version; she takes a crash course on self-publishing.
June 1998: 3,000 copies of Lip Service are printed. Visits bookshops with copies of book, but all refuse stock. Gets Lip Service on the Amazon Advantage programme.
June–December 1998: Viral marketing using Website links, posting articles and getting excerpts posted. Spends six hours a day, six days a week working the Web.
December 1998: Lip Service ranked highest selling small press book at Amazon.com. Sales top 2,000 copies in print and e-book.
February 1999: Erika Tsang, editor at Doubleday Book Club and the Literary Guild Book Club, puts in offer for the book—the first time a major club has bought a self-published novel, and the first time it has found a book on the Internet.
March 1999: PocketBooks buys US/Canada rights to Lip Service as a hardcover, for July publication.
April–July 1999: Foreign rights sold include France, Germany and the UK.
January 2000: With Angela Adair Hoy writes How To Publish and Promote Online, self-published as an e-book.
March 2000: Auction for How To Publish and Promote Online won by St Martin's Press.
May 2000: Lip Service trade paperback (Pocket Books).
October 2000: Creates the Independent E-book Awards.
January 2001: Second novel, In Fidelity, published by Pocket Books as print and e-books. Bestseller at both BN.com and Amazon.com.
February 2001: Sets up consultancy, The Intercom, with Douglas Clegg, to help publishers/authors market their work on the Web.
April 2001: In Fidelity goes into third printing and chosen by Cosmopolitan as July book of the month. Two-book, hardcover deal with Ballantine Books. Next novel, Letting Go, to be published in e and print formats in summer of 2002.
M J Rose can be contacted at mjroseAuthor @aol.com.
August 1995: Lip Service gets five-figure offer. A week later the publisher
January 1997: Research for various Internet projects results in idea to put Lip Service online as an electronic download.
February–December 1997: Reworks novel, hires Website designer, test markets visual elements at Victoria's Secret in
local mall.
January 1998: Launches www.mjrose.com with one chapter excerpt and purchase options—$9.95 for the unencrypted electronic download; or $18 plus shipping and handling for a photocopied manuscript.
January 1998: Begins marketing for both.
February 1998: For every reader who orders a download, 10 request print version; she takes a crash course on self-publishing.
June 1998: 3,000 copies of Lip Service are printed. Visits bookshops with copies of book, but all refuse stock. Gets Lip Service on the Amazon Advantage programme.
June–December 1998: Viral marketing using Website links, posting articles and getting excerpts posted. Spends six hours a day, six days a week working the Web.
December 1998: Lip Service ranked highest selling small press book at Amazon.com. Sales top 2,000 copies in print and e-book.
February 1999: Erika Tsang, editor at Doubleday Book Club and the Literary Guild Book Club, puts in offer for the book—the first time a major club has bought a self-published novel, and the first time it has found a book on the Internet.
March 1999: PocketBooks buys US/Canada rights to Lip Service as a hardcover, for July publication.
April–July 1999: Foreign rights sold include France, Germany and the UK.
January 2000: With Angela Adair Hoy writes How To Publish and Promote Online, self-published as an e-book.
March 2000: Auction for How To Publish and Promote Online won by St Martin's Press.
May 2000: Lip Service trade paperback (Pocket Books).
October 2000: Creates the Independent E-book Awards.
January 2001: Second novel, In Fidelity, published by Pocket Books as print and e-books. Bestseller at both BN.com and Amazon.com.
February 2001: Sets up consultancy, The Intercom, with Douglas Clegg, to help publishers/authors market their work on the Web.
April 2001: In Fidelity goes into third printing and chosen by Cosmopolitan as July book of the month. Two-book, hardcover deal with Ballantine Books. Next novel, Letting Go, to be published in e and print formats in summer of 2002.
M J Rose can be contacted at mjroseAuthor @aol.com.
In addition, make sure to read these articles:
- New Stephen King eBook Exclusive to be AvailableThrough netLibrary and peanutpress.com;...
- Digital Partners Creates Online Broadcast Center for College Journalists.
- INT Media Group Announces E-Mail Newsletter Tactics and BOT 2001 East Seminars to be Held...
- Training: All Talk and No Walk?
- Lip Service
- Central: Investors Pay Lip Service
- More than lip service
- Lip Service
- LIP SERVICE
- FEATURE/SecretSenses.com Asks: Is The Dr. Laura ShowGood Advice or Hypocritical Lip...
- Paying With Lip Service
- How To Publish Your Poetry.
- A true plan for growth
- DFI International Asks, 'The Voice PortalRevolution: Lip Service or Something to...
Business Editors/Entertainment Writers BOULDER, Colo.--(BUSINESS WIRE)-- March 8, 2000 netLibrary, the world's premier provider of eBooks over the Internet, today announced that it is one ......
Business Editors/Education Writers LINCOLN, Neb.--(BUSINESS WIRE)--June 21, 2001 College journalists are getting a new tool to help them embrace the world of online news. Digital ......
Business Editors NEW YORK--(BUSINESS WIRE)--June 4, 2001 INT Media Group, Incorporated (Nasdaq: INTM) today announced that it will be hosting two seminars this month - ......
Training seems to be getting a lot of lip service from executives, but has yet to receive enough backing to be mandatory in most companies.
A debut novel, originally self-published last year, by former ad-woman (and Harlequin Romance account exec) Rose, who constructs a psychological thriller out of a sheltered ......
PRINCETON Biopharma Cytogen announced last week that it hopes to raise about $20 million by selling its stock and warrants to buy additional shares. The ......
GAINESBORO, TN— High school students in Jackson County are eating lunch more often at their school's cafeteria, but many of those students weigh less these ......
Research on how consumers eat away from home forms the backbone of Just4U, a customized menu program developed by Philadelphia-based contractor Aramark. According to its ......
If you're like 63 percent of other sunscreen users, you apply it to your body but skip your lips-a common spot for cancer. Protect this ......
WASHINGTON--(BUSINESS WIRE FEATURES)--Dec. 16, 1999-- SecretSenses.com, makers of Pleasure Baskets for Passionate Couples, was recently told that a pair of radio spots, produced exclusively for ......
GOOD news! Oregonians can finally hold their heads high. After going 146 years without one, their state now has an official fruit: the pear. Good ......
How To Publish Your Poetry Helene Ciaravino SquareOne Publishers 115 Herricks Road, Garden City Park, NY, 11040 0757000010, $15.95 www.squareonepublishers.com Poetry is an especially difficult ......
Growth is a basic principle in the work world. Almost everyone knows this. If you don't grow, you don't exist. Very simple. Then why does ......
Business Editors/Hi-Tech Writers WASHINGTON--(BUSINESS WIRE)--Aug. 4, 2000 Telephones will be the wave of the future? It sounds like a prediction from the turn of the ......
Email
Digg It
del.icio.us
Related Resources
Press Releases
- New Stephen King eBook Exclusive to be AvailableThrough netLibrary and peanutpress.com; netLibrary and peanutpress.comOffer Downloads to Multiple Platforms.
- Digital Partners Creates Online Broadcast Center for College Journalists.
- INT Media Group Announces E-Mail Newsletter Tactics and BOT 2001 East Seminars to be Held in June.
Business Resources
Sponsored Links
Site Map | Contact Us | FAQs | About Us | Media Kit | Reprints | RSS Directory | Sign Up for Free Newsletters | Disclosure Policy
Copyright © 1999 - 2008 AllBusiness.com, Inc. All rights reserved.
No part of this content or the data or information included therein may be reproduced,
republished or redistributed without the prior written consent of AllBusiness.com.
Use of this site is governed by our Copyright and Intellectual Property Policy, Terms of Use Agreement and Privacy Policy.
© Copyright 2001 Nielsen Business Media, Inc. All rights reserved.
You may not repost, republish, reproduce, package and/or redistribute the content of this page,
in whole or in part, without the written permission of the copyright holder.
Get In-Depth Company Information from Hoover's | Buy a D&B Credit Report | What is in Your Company's D&B Credit Report? | Article Archives
Online Business Database | Online Business Information | Email Marketing Lists | Sales and Marketing Solutions | Business Mailing Lists
Online Business Database | Online Business Information | Email Marketing Lists | Sales and Marketing Solutions | Business Mailing Lists
Information and opinions on AllBusiness.com solely represent the thoughts and opinions of the authors and are not endorsed by, or reflect the beliefs of,
AllBusiness.com, its parent company D&B, and its affiliates.
AllBusiness.com, its parent company D&B, and its affiliates.
