Better terms not the answer
To help independents survive in the longer term, publishers could easily, I would have thought, add money-off vouchers in the back of those new titles, to be redeemed on backlist in specialist outlets only for a limited period--on titles supermarkets would not stock anyway. Independents (or bookselling
chains) could then claim the money back through their publisher account or their wholesaler of choice.
We need imaginative ideas that enable publishers to operate as businesses, yet capture and retain new readers in order to halt the decline of backlist sales and, more pertinently, of the specialist outlets that support publishing diversity.
We need imaginative ideas that enable publishers to operate as businesses, yet capture and retain new readers in order to halt the decline of backlist sales and, more pertinently, of the specialist outlets that support publishing diversity.
In addition, make sure to read these articles:
- Independents Plead For End To Discounting By Chain Booksellers
- The marketing offer—no margin for manoeuvre on price
- An independent view
- RIAA: Non-Specialist Stores Are Top Retailers Of Music
- FedEx, USF, Con-Way roll out money-back programs
- Allteq Industries' Model 888 Ionizing CleaningSystem Offers a 60-Day, Money-Back Yield...
- Money-back offer on tracking system
- Virgin.net drops activation fee for limited period.
- Icon's Wizard giveaway
- The Customer Is Always Right, But May Not Get All Of His Money Back
- Money-back promise.
- EPSON First to Guarantee "Compatibility or Your Money Back" For Complete Line of PC Cards.
- Emery Expedite! Offers Money-back Guarantee.
- Very strongly worded copyright violation notice and money-back gauarantee serve publisher...
- Shupe Consulting Announces Money-Back Guarantee OnConsulting Services.
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Bricks-and-mortar booksellers, with one or two exceptions, had set themselves even more firmly against straight discounting of textbooks this year, the consensus being that there ......
The Gerrards Cross bookshop is hugely grateful to Mr Sykes. He walked in off the street and ordered 160 copies of a not inexpensive management ......
For the first time, U.S. consumers last year bought more music at mass merchants, discount department stores, and booksellers than at dedicated music stores, according ......
When three of the nation's biggest less-than-truckload (LTL) carriers come out with nearly identical, guaranteed-delivery programs within a day or two of each other, it's ......
Business Editors/High-Tech Writers FREMONT, Calif.--(BUSINESS WIRE)--Jan. 10, 2000 Allteq Industries Inc., the leader in semiconductor post-wirebond inspection equipment, is offering a 60-day, money-back guarantee which ......
Manusoft claims its interactive data capture system can raise productivity, improve quality performance, reduce stocks and work-in-progress, improve sales performance and on-time delivery. Designed for ......
INTERNET BUSINESS NEWS-(C)1995-2003 M2 COMMUNICATIONS LTD Internet Service Provider (ISP), Virgin.net, has announced it will drop its broadband activation fee for all customers that sign ......
Icon Books is to give away 75,000 copies of a book to promote its Fighting Fantasy series and help independents sell J K Rowling's forthcoming ......
In the United States, returning merchandise to retailers is usually perceived as a god-given right. Not so in most other countries. Return policies play an ......
The Goodyear Tire & Rubber Co. is offering a $50 money-back promise on its new tires containing built-in sealant, DuraSeal. The deal includes $25 back ......
TORRANCE, Calif.--(BUSINESS WIRE)--July 24, 1995--Reinforcing its leadership position as a provider of cost-effective, easy-to-use mobile computing solutions, EPSON today announced its "100% compatible or your-money-back" ......
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For his Managed Mdicare Report, publisher and managing editor Roland McReynolds, JD runs this notice on the bottom of every other page: "Unauthorized reproduction prohibited ......
Business/Technology Editors DENVER--(BUSINESS WIRE)--May 16, 2000 Shupe Consulting (Shupe), a premier provider of consulting services for analytic applications, business intelligence and ERP projects, announces the ......
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