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Bombproof Your Horse romps home

By Joel Rickett
Publication: Bookseller
Date: Thursday, January 20 2005
The runner-up was Detecting Foreign Bodies in Food (Woodhead Publishing) with 27%, followed by The Aesthetics of the Japanese Lunchbox (MIT Press) with 15%.
Warm congratulations to David Evans, Ottakar’s intranet support manager, who first spotted Bombproof Your Horse. He wins a magnum

of the finest. It is the second year in a row that an equestrian Diagram winner has been backed by Ottakar’s: last year’s victor was The Big Book of Lesbian Horse Stories (Kensington Publishing).
Sarah Patel of Robert Hale Ltd, which owns the J A Allen imprint, tells me that Rick Pelicano and Lauren Tjaden’s Bombproof Your Horse: Teach Your Horse to Be Confident, Obedient and Safe No Matter What You Encounter has has become a solid backlist performer, selling about 400 copies a month.
This is obviously a thriving area of publishing, with a devoted market. According to Amazon, customers who bought Bomproof Your Horse also bought Unlock Your Horse’s Talent, Teach Yourself Horse, and Ride with Confidence!
Ms Patel tantalisingly discloses that J A Allen had scheduled another potential Diagram winner: When Horses Reveal Themselves. Sadly, at the last minute, the title was changed to the slightly less odd What Horses Reveal.

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