- User Manuals Are at Peak Demand. The Reason? Not What
You Think.
OwnerIQ Survey Finds Product User Manual Plays Key Role in Consumer Product Education and Brand Experience NEWTON, Mass. -- The product user manual is ......
- Why Many Financial Plans Fail - It's Not What You
Think; ''Countdown'...
DALLAS -- Many people - no matter how wealthy - are shocked to learn that retirement will not meet their expectations. Why? Most financial ......
- Credibility. It's not what you
think.
LOOK UP "CREDIBLE" IN WEBSTER'S DICTIONARY AND YOU'LL FIND: "Capable of being credited or believed; worthy of belief; entitled to confidence; trustworthy." OK, so no ......
- Does anyone still care?
Someone phrased it like this, "You are not what you think you are, but what you THINK you are." We live in an age when ......
- Don't just guess when spending on
advertising.
Are some people just inexplicably gifted with the knack for "bright ideas"? Are there advertising savants that can just "'feel the pulse"? Well maybe. While ......
- He Got Game
THE BIG O? IT'S NOT WHAT YOU think. Alain Thiry, president of Continental Europe and global events for Minneapolis-based Carlson Market- ing Group (CMG), just ......
- David Frecka, Film buff
David Frecka is president and CEO of Next Generation Films, and even though it sounds like a company out of Hollywood, it's not what you ......
- Some more New Year's resolutions
If you didn't make your New Year's resolutions last month, it's not too late. Usually these resolutions consist of promising to lose weight or join ......
- Eye On Ads: Visual Ambiguity Works For Lowe's Cancer Campaign
Art director and writer went to , group creative head and art director at Lowe in New York, with a scribble. From the line drawing, ......
- The WB Pilots Jack and Bobby, but It's Not What You Think
The title is a tease. Jack and Bobby should be a tantalizing tell-all about the youthful Kennedys, busy bedding coeds while being secretly pursued by ......
- Let's Think About It
HEADNOTE The first child development guide expressly for working moms What's most critical to your little one's cognitive development? Maybe not what you think. "You ......
- The Last Word on Lean
My tirade on lean production has gone on now for six months. Many who have endured my conference presentations and keynotes of late have suggested ......
- Quinceanera
For many people living in Los Angeles, the Latino culture of Echo Park is so foreign to them that it may as well be another ......
- 40 UNDER 40 - GREATER SYRACUSE: Michael James TUMOLO
Michael James TUMOLO Financial Analyst/ Ameriprise Financial Age: 27 How can we attract and keep youth in the Syracuse area? We all Must continue to ......
- How To Get Started In Catalogue Assignments
A young editorial photographer who has now shot 12 Urban Outfitter catalogues talks about how she got her break, what she shoots and how catalogue ......