Fan Out
You know who sports fans are, right? They're the guys who love those Miller Lite commercials and live or die by every touchdown, home run or goal. Think again. As this in-depth data from Scarborough Research (which is owned by SGB's parent, VNU) illustrates, fans are as diverse as the sports they love
and the products they buy.
Here, courtesy of Scarborough, are profiles of key fan* groups that comprise an important part of the sporting goods consumer base. [Please note that the data doesn't measure consumers under 18 years old.]
Here, courtesy of Scarborough, are profiles of key fan* groups that comprise an important part of the sporting goods consumer base. [Please note that the data doesn't measure consumers under 18 years old.]
In addition, make sure to read these articles:
- Arbitron Study Reveals That Listeners to World Series Games on MLB.com Were Well-Educated,...
- Fan Out
- Magic Media Networks, Inc. Subsidiary, Destination Television, Enters Affiliate Agreement...
- Providence Is Reality TV Capital
- Which Helps Explain Why There Are So Many Eateries Around The U.S.
- Ogilvy Sells Miller Lite 5 Boards
- 3 of 5 Ogilvy Spots Are Shown at Meeting NEW YORK--"Grab a Miller Lite
- 'Unbanked' Consumers a Unique Opportunity for Financial Industry
- Online Newspaper Readers Outspend General Internet Population
- Miller Lite Racing Program Builds on Past Success
- Almost Half of Internet Users are Buying Products orServices Online, Says Scarborough...
- Miller Lite Gets More Modern Logo
- Beitler to Lead Scarborough's Client Services for Newspaper Division
- Work Lends a Hand on Miller Lite
- A New Vintage of Wine Consumers Are Young and Ethnic According to Scarborough Research;...
Business & Technology Editors NEW YORK--(BUSINESS WIRE)--Nov. 19, 2001 Arbitron's Webcast Audience Profiles, a service of Arbitron Inc. (NYSE: ARB), revealed that people who tuned ......
You know who sports fans are, right? They're the guys who love those Miller Lite commercials and live or die by every touchdown, home run ......
FORT LAUDERDALE, Fla. -- Magic Media Networks' (OTCBB: MGCN) subsidiary, Destination Television, entered into an affiliate agreement with Charter Digital Media, a national sales representative, ......
Providence, R.I., has the most reality television viewers, followed closely by Flint, Mich., and Cincinnati, according to a study by Scarborough Research. The study found ......
Quick-serve restaurants and sit-down restaurants generally attract different clienteles. But a study by Scarborough Research notes the existence of an omnivorous 7 percent of the ......
Replacements for Fallon's 'Dick' Spots Seen as ......
3 of 5 Ogilvy Spots Are Shown at ......
Five percent, or more than 10.2 million U.S. adults, are classified as "unbanked," meaning they live in a household that doesn't make use of a ......
Those who read online newspapers shop and spend more online than average Internet users, according to Scarborough Research.
Miller Lite is building on its success in 2001 by adding more opportunities and promotions for NASCAR, CART and NHRA fans… ......
Business/Technology Editors NEW YORK--(BUSINESS WIRE)--Nov. 28, 2000 Washington, D.C.; Seattle; San Francisco; Baltimore; Austin, Tex. Top the Nationwide Standings for Online Purchases Among U.S. adults ......
Miller Brewing Co. is introducing a new logo to Miller Lite bottles, cans, packaging, POP materials and signage...
Scarborough Research appointed Kathy Beitler as account director to lead client services for its newspaper customer research division.
Work is one of the members of Ogilvy & Mather's creative Syndicate in production on new television spots for Miller Lite.
Business Editors/Wine/Spirits Writers NEW YORK--(BUSINESS WIRE)--March 19, 2003 Scarborough Research unveiled the results of its national survey of wine consumers, which indicates that a new ......
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- Arbitron Study Reveals That Listeners to World Series Games on MLB.com Were Well-Educated, Affluent and Active Online Consumers.
- Magic Media Networks, Inc. Subsidiary, Destination Television, Enters Affiliate Agreement with Charter Digital Media.
- Silicon Valley Sports and Entertainment and Airespace Partner to Deliver Wireless Network to HP Pavilion at San Jose.
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