CamelBak Launches National Television Advertising Campaign
PETALUMA, CA - CamelBak Products, Inc, maker of hydration gear, has launched a new national television advertising campaign that will appear on the Outdoor Life Network (OLN). The campaign is the first television advertising CamelBak has undertaken and will promote the benefits of hands-free hydration
to the 30 million homes that receive OLN.
The three, 30-second spots will run during OLN's coverage of the Tour de France, World Cup mountain bike races, NORBA mountain bike races, the Hi-Tech Adventure race series, as well as the Wild Survivor, Ride Guide, Adventure Quest and Outside Magazine programs.
In addition, CamelBak and OLN will produce three custom vignettes promoting the importance of proper hydration and hydration guidelines. The vignettes will run in and around OLN shows.
With the OLN spots, CamelBak will be increasing the number of media impressions to 35 million versus 8 million from last year. Designed and produced by Sasquatch Advertising of Portland, Oregon, the spots build upon CamelBak's new national "water break" print advertising campaign.
The three, 30-second spots will run during OLN's coverage of the Tour de France, World Cup mountain bike races, NORBA mountain bike races, the Hi-Tech Adventure race series, as well as the Wild Survivor, Ride Guide, Adventure Quest and Outside Magazine programs.
In addition, CamelBak and OLN will produce three custom vignettes promoting the importance of proper hydration and hydration guidelines. The vignettes will run in and around OLN shows.
With the OLN spots, CamelBak will be increasing the number of media impressions to 35 million versus 8 million from last year. Designed and produced by Sasquatch Advertising of Portland, Oregon, the spots build upon CamelBak's new national "water break" print advertising campaign.
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PETALUMA, CA—Camelbak is doing its part to educate cyclists.
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