- Why sample issue mailings continue to
pull.
Recently, a question on the Marketing Listserv hosted by the Newsletter & Electronic Publishers Association sparked a spirited discussion of sample issue direct mail packages....
- Is the Sample Issue Set for a Comeback?
Is it time for the sample issue to make a comeback in newsletter marketing? My thought is that the internet has caused this. Just about ......
- Sample issue or not--the great
divide.
The "sample issue controversy" will go on in newsletter marketing forever. The gulf between parties is almost theological in nature. On the one hand, many ......
- Query. (Who, what, when &
where).
We are looking for newsletter publishers who have used the EBSCO Sample Issue Program, in which publishers pay fees to have their newsletters displayed at ......
- Rebound expected in Q2 2008.
As part of its Q4 2007 Fleet Sentiment inquiry, CK Commercial Vehicle Research (www.ckcvr.com) included questions about 2008 equipment buying plans. Fifty-nine for-hire, private and ......
- CUBANEWS.COM LAUNCH p.24
The Miami Herald has launched an Internet version of its print newsletter, Cuba News. The new cubanews.com site offers monthly news coverage of the economic, ......
- Economy's health all a matter of employment and
productivity.
When measuring the health of the U.S. economy, it is important to consider both the change in employment levels and the change in productivity, ......
- Thomas J. Herzfeld Advisors, Inc., Specialists in Closed-End Funds, Announces Managed...
MIAMI -- Thomas J. Herzfeld Advisors, Inc. announced today that the firm's Managed Account Programs which invest exclusively in closed-end funds made a record high ......
- Can Florida Voting Problems Happen Again in
2004?
LARCHMONT, N.Y. -- Election Law Journal Co-Editor Richard Hasen says that the voting problems in Florida which compromised the 2000 national election could plague the ......
- Nothing works forever but a number of tested formats
work sometimes. (DM Notebook).
In this year's first issue of its newsletter, Hotline, the Newsletter & Electronic Publishers Association issued some predictions for the newsletter business for the year ......
- Are there DM formats that are consistent
winners?
In these days of difficult times for most direct mail newsletter marketing, could there be tried and true formats that work consistently for most business ......
- After years as a reporter, Jondavid Klipp becomes his own publisher.
Jondavid Klipp has followed a path into newsletter publishing that was probably more common 25 years or so ago and it's refreshing in a way ......
- Offering sample issues--vs. trial subscriptions--on
the internet.
Fred Goss has raised the question previously about whether or not to use sample issues in direct mail campaigns. The question also exists on the ......
- The ISSN International
Centre's.
The ISSN International Centre's web site, www.issn.org, allows periodical publishers to register their titles online (by going to the link "requesting an ISSN for a ......
- Novel Interferon Signaling Pathways Explored in
Special Issue of Journal of Interferon...
NEW ROCHELLE, N.Y. -- The multiple signaling pathways used by the group of cytokines commonly known as interferons to alter the body's immune system ......