Oakley Outfitting California High School Head To Toe

Oakley entered into a three-year sponsorship agreement with the Long Beach Polytechnic High School athletic department.
"Long Beach Poly has established a nationally-renowned athletic program and has served as an incubator for many of the nation's top professional athletes," commented Oakley's VP/sports marketing Scott Bowers.

"Oakley's broad sponsorship program will encompass multiple athletes in multiple sports, not just the school's highest profile teams and players, giving us the opportunity to experiment with a multitude of sport-specific products and to showcase Oakley in front of a key youth demographic familiar with the brand," Bowers concluded.

Shawn Ashley, Long Beach Polytechnic's principal, commented, "This unique sponsorship agreement with Oakley benefits our school during these difficult budgetary times by providing high-quality equipment for our athletic teams without cost to taxpayers or to our players or their families."

Long Beach Poly's football team, ranked number twoin California and tenth in the nation by USA Today, is currently wearing football shields and uniforms displaying the Oakley logo. Over the past five seasons the football team has amassed a record of 67-3-1 and has sent more players to the National Football League than any other high school in the nation.

The Long Beach Poly basketball team will be outfitted head to toe, including Oakley uniforms and warm ups and a new shoe with Oakley's exclusive Red-Code mid-sole technology designed specifically for basketball encased in an upper featuring the team colors of green and gold.

In addition, the Long Beach Poly golf team will be sponsored head to toe with Oakley footwear, apparel and caps; the tennis team will be wearing Oakley apparel; the baseball team will be wearing Oakley uniforms and eyewear and the women's softball team will be outfitted with Oakley eyewear. The school's coaching staff will also be wearing Oakley's footwear, apparel and eyewear products.

With today's enrollment of more than 4,500 students it is one of the largest high schools in the United States. It has a multi-ethnic, multi-lingual population with no ethnic group comprising more than 35% of the school. Over its 107 years, it has established itself as the premier public school with a strong athletic program which compliments its outstanding academic program. To demonstrate this, the State of California has recognized Long Beach Polytechnic as a California Distinguished High School while the California Coaches Association has awarded it the Athletic School of the Century.