Nike Promotes Three To Strengthen Brand Management Team

Nike made three promotions designed to deepen and strengthen its brand management team wordwide. Trevor Edwards was named to the newly created position of corporate VP/global brand management; Joaquin Hidalgo replaced Edwards as VP/US brand management; and Don Remlinger was promoted to replace Hidalgo as global brand director of football.

"These promotions provide even more depth to our leadership team," commented Mark Parker, Nike brand president. "All three share an immense passion and enthusiasm for the Nike brand, and demonstrate our depth of internal talent dedicated to the continued growth of the Nike brand."

As corporate vice president of global brand management, Edwards will be responsible for developing and executing the global management strategy of the Nike brand and will oversee the global functions of brand design, brand communications and the advanced concepts team. Edwards will report directly to Parker.

"Trevor has built a solid integrated US brand management team," said Parker. "He has elevated and advanced the brand in Europe and the US with creativity and innovation, which has put the Nike brand in a position to lead in growth and innovation in our industry worldwide. The new position will enable Trevor to apply his successful US strategies to Nike's brand management on a global level."

In his prior role as VP/US brand management, Edwards oversaw US advertising, sports marketing, public relations and brand design, and implemented the concept of integrated marketing teams within US marketing. He is a 10-year Nike veteran, having served in various sales and marketing positions, including director of marketing for the Americas and VP/brand management for Europe, Middle East and Africa. Prior to Nike, Edwards worked at Colgate Palmolive.

Previously, Hidalgo served as VP/global brand director of Nike football. The 12-year Nike veteran directed the tremendous global growth in the football category, including the highly successful global marketing campaign that focused on a 'Secret Tournament,' which captivated football fans worldwide in the weeks leading up to and during the 2002 World Cup. In his new job, Hidalgo will report to Gary DeStefano, president of Nike USA Operations, and to Edwards. Hidalgo began his Nike career in the USA region in sales and has held various positions including director of marketing for Nike Mexico and as general manager of Nike Argentina.

"This spring's integrated football marketing initiative was the most comprehensive and successful global campaign ever executed by Nike," commented Parker. "In his new role, Joaquin will continue to build and lead Nike's US brand management efforts."

Replacing Hidalgo as Nike's global brand director of football is Remlinger, a 20-year Nike veteran. Most recently, Remlinger served as the category footwear leader for football leading the team responsible for creation and launch of footwear innovations and business growth in football footwear.

"Don's leadership and management of our innovations and development of football footwear has been a critical part of Nike's success in football," said Parker. "He and Joaquin have worked closely for the past three years so the transition will be seamless. I am confident that we will continue the great momentum we have in our football category."

Remlinger has held various positions in footwear product line management, development and was the footwear general manager for the Asia Pacific Region. He will report to Edwards as part of the global brand management team.