The UAFactor
Adding enhanced performance for women, Under Armour renews its commitment to female athletes in 2004 with the introduction of a line of performance UnderWear featuring the Duplicity Sportbra, which has a 2-in-1 component built in for intense activity. Different from other sport bras, its reversible design
delivers flat and crisscross-front silhouette options, not only providing a new look but also new performance capabilities. The Duplicity Sportbra incorporates Under Armour's Heat Gear fabrication with small-hole mesh for maximum moisture transport, and is available in a wider variety of sizes than Under Armour's previous sports bra products.
Under Armour is also introducing its Perform-anceGrey product to women, who until now have been purchasing PerformanceGrey products from the men's line. The new Vitality Shortsleeve T, Vitality Longsleeve T, and Pure Short share the ultra-light fabrication of the men's products, but are specifically tailored to the contours of female athletes.
Under Armour is also introducing its Perform-anceGrey product to women, who until now have been purchasing PerformanceGrey products from the men's line. The new Vitality Shortsleeve T, Vitality Longsleeve T, and Pure Short share the ultra-light fabrication of the men's products, but are specifically tailored to the contours of female athletes.
In addition, make sure to read these articles:
- Under Armour, Inc. to Present at Goldman Sachs Global Retailing Conference.
- Under Armour, Inc. To Report First Quarter 2007 Earnings and Webcast Conference Call.
- TradeCard Growth Exceeds 70 Percent in 2005; Third Straight Year of Major Growth Due to...
- UnderThoughts
- Talkin' Underwear
- SOFTArmour?
- ALSO IN THIS ISSUE:
- ALSO IN THIS ISSUE:
- All-Over Armour On the Way
- Under ArmourOverboard?
- Under Armour Loose Gear
- Today's news...2/25/05
- ALSO ON THIS ISSUE:
BALTIMORE -- Under Armour, Inc. (NASDAQ: UARM) today announced that Kevin Plank, Chairman, CEO and President, and Wayne Marino, Executive Vice President and Chief ......
BALTIMORE, Md. -- Under Armour, Inc. (NYSE: UA) will report the results of its first quarter ended March 31, 2007 on Tuesday, May 1, ......
NEW YORK -- TradeCard Inc., the leading provider of on-demand supply chain automation products, today announced a more than 70 percent increase in revenue ......
The view from the top, with all those adoring retailers and envious competitors, isn't always pretty but is always interesting. Under Armour VP-sales Ryan Wood ......
Industry secret: There is at least one team dealer out there in America who loves wearing Under Armour underwear because it feels good. By the ......
So what's the downside to Under Armour's dominance of the performance apparel market? Most dealers say there isn't one. Several said they have faced availability ......
SHORT NEWS: NBA; Under Armour; LaCrosse Footwear; and SMS Clothing....
NEWS: Under Armour; Nike; Adidas-Salomon; Genesco; Phoenix Footwear Group;and Home Depot.
With one of the hottest brands in sporting goods, it was only a matter of time before Under Armour leveraged its name through an aggressive ......
Under Armour rules. In fact, so powerful is its rule that many athletes and coaches call all garments that offer compression and moisture management Under ......
Performance: This shirt performed well, and immediately started absorbing moisture during the workout. As I was walking back to the locker room, my head was ......
IN THIS ISSUE: New Balance Readying For Major Euro Growth; Early Retail Sales Give Under Armour Tees Big Lead On Nike; NBA Merchandise Is Soft; ......
SHORT NEWS: Under Armour; and NSGA Management Conference.
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