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Road Runner Sports [roadrunnersports.com] is a well-established catalog retailer for hard-core runners, and like many catalog retailers, it has realized that generating orders from its web site can reduce catalog printing and mailing costs. Road Runner also has recognized that shopping alone doesn't
draw eyeballs. It has invested to beef up its content to keep serious runners returning to the site. It recently added a database of 1,000 running events to its site, which will allow runners to register electronically for races. The site also features running news tips, including how-to information for beginning runners.
In addition, make sure to read these articles:
- Short news...10/29/04
- Newgistics Launches Robust Product Recall Program.
- Roadrunnersports.com Same-Month-Sales Up Almost1000%.
- Index of the SGB Retail Top 100
- The Race Is On
- Retail: Re-Defining the Modern 'People' Business
- Pivot Delivers Low Cost Term Insurance to RunnersThrough Partnership.
- Frequency programs keep them coming back.
- Brooks Takes Specialty Shops to Cyberspace
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Brooks Sports has relaunched its Web site to include a function that enables running specialty retailers to fulfill Brooks' online orders locally.
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