Orange Prize Goes Broadband
The Orange Prize is being rebranded as the Orange Broadband Prize for Fiction. Sponsor Orange says the name change for the £30,000 prize, set up in 1996 to promote women's fiction, is to highlight the introduction of its broadband service.
A new Readers Award will accompany
the re-brand, which will allow the public to vote via text or through the prize website for their favorite shortlisted authors. The website will also be revamped with increased video content, a webcast of the awards and audio clips of the shortlisted books available for download.
"The relationship between the prize and Orange has been extraordinarily successful, partly because of the way the relationship has evolved over the years," said Kate Mosse, author and honorary director of the prize. "This announcement is great news for the prize as it opens up even more opportunities to promote women's fiction to new audiences."
The longlist for the prize will be announced on March 19, the shortlist a month later and the award ceremony is on June 6.
A new Readers Award will accompany
"The relationship between the prize and Orange has been extraordinarily successful, partly because of the way the relationship has evolved over the years," said Kate Mosse, author and honorary director of the prize. "This announcement is great news for the prize as it opens up even more opportunities to promote women's fiction to new audiences."
The longlist for the prize will be announced on March 19, the shortlist a month later and the award ceremony is on June 6.
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