Small Business Resources, Business Advice and Forms from AllBusiness.com

Tips of the Trade firm offers trade-show coaching

Los Angeles—Ruth Fell Failer, formerly co-owner and vice president of sales and marketing for David H. Fell and Co., the California-based refiner and manufacturer of precious metals, has launched Tips of the Trade, a trade-show consulting and solutions firm.

Failer's new firm will offer interactive workshops and individualized coaching on such topics as sales, booth etiquette, pre-show marketing and post-show follow-up.

Failer, a Women's Jewelry Association-Los Angeles Chapter board member, brings to the business more than 16 years experience in organizing and participating in more than 150 trade shows. Her background also includes retail sales and management, and outside selling. During her time at David H. Fell and Co., Failer acted as designer of the company's customer-service policy, which, along with an advertising campaign she created, earned the jewelry industry's "2000 Best Designer Supplier Award" from the Contemporary Design Group.

Failer is available for customized classes and speaking arrangements, and her firm is currently offering special three-day service packages. Her clientele includes exhibitors, trade-show organizers, association members and retailers.

For more information on Tips of the Trade, call (626) 254-9369 or e-mail ruth@besttipsofthetrade.com.

In addition, make sure to read these articles:

  • Life Settlement Solutions, Inc. Launches...
  • SAN DIEGO -- For those seeking current life-settlement industry news, a new wealth of information has hit the wires with Life Settlement Solutions, Inc.'s ......
  • Fun Expo/AMOA Agenda
  • Information has been provided by Fun Expo and is subject to change. All events will be held at the Las Vegas Convention Center unless otherwise ......
  • ACTORFEST 2001
  • Back Stage West is gearing up for this year's ACTORFEST event, a day long trade show for actors. Along with an impressive exhibit floor, ACTORFEST ......
  • TIPS OF THE TRADE
  • Be warned. Creative Advertising: Ideas and Techniques From the World's Best Campaigns is more than just a nice-to-look-at, easy-to-flip-through coffee-table book.
  • The E-learning Survival Guide.
  • J. Hassett. 2002. Training 39, no. 9:120-125. "E-learning can take months or years to fully succeed or fail, and only recently has a consensus begun ......
  • Commentary: Tips of the trade for entrepreneurs
  • *Shift your targeted market to adapt to the economy. * Enroll in entrepreneurial courses and join peer advisory groups. * Hold inter-level huddles to get ......
  • Fell & Co.'s New Catalog
  • Los Angeles—David H. Fell & Co., a precious metals refiner and manufacturer of mill products, announces the release of its latest products and services catalog....
  • Insights & advice
  • Tips of the trade Have an Industry question? Send inquiries to dianna. b@tradepress. com, with the subject heading: Insights & Advice. Or call 414-228-7701 x507....
  • WJA L.A. Hosts Holiday Gala
  • The Women’s Jewelry Association Los Angeles Chapter hosted its gala holiday party Nov. 16 in the Emerald Ballroom at the Millennium Biltmore Hotel, 506 S....
  • When Retailer Met Refiner . . .
  • The relationship between the retailer or manufacturer and its refiner is, needless to say, unique. In a large sense, a refinery is nothing more than ......
  • LexisNexis Bookstore Top-Sellers: What...
  • DAYTON, Ohio -- Where the hot national topics go, so goeth attorneys who need to hone expertise on those topics. The top sellers on ......
  • Zoltan David wins best designer award
  • The Contemporary Design Group presented its Annual Designer's High Achievement Awards, naming Zoltan David the Best Designer of the Year for 2005.
  • Intuit ProConnection Newsletter Attains...
  • Business Editors PLANO, Texas--(BUSINESS WIRE)--March 15, 2004 Popular Free Newsletter Offers Tips "By Accountants, For Accountants" to Better Serve Clients Bonnie Nagayama is a CPA-turned-author....
  • how to build an hmr business: Menu variety is key...
  • Creating a Home-Meal Replacement program takes work, operators who are doing it will tell you, assuming you want to provide more than grab-and-go sandwiches, or ......
  • Metal on the move
  • [From NATIONAL JEWELER, Nov. 1, 2004] An uncertain economy, a rebounding jewelry industry and high global prices on gold and platinum (at press time, around ......
Sponsored by: