Fraud-protection service helps sites secure sales

Montreal—Jewelry e-tailers Ice.com and Diamond.com have reported an 80 percent increase in international sales due to fraud-protection services from Paily, an Israel-based, online money-transfer service.

Because Web sites such as Ice.com and Diamond.com are liable for all fraudulent credit card orders placed on the sites, significant business had to be turned away before the protection was in place.

"Before we used Paily's service, we were unable to manage international credit card fraud," said Ezzie Schaff, vice president of risk management for Ice.com and Diamond.com, in a statement.

As a result, international customers had to arrange wire transfers from their banks to purchase jewelry from the sites. Given the hassle of doing so, most buyers didn't follow through.

"Since we've been working with Paily, 95 percent of our international orders placed are now completed," Schaff said.

Paily provides security for online merchants with a guaranteed, credit card fraud-protection service, assuming all fraud-related risk on behalf of the e-tailer, founder Saar Wilf said.

All of Ice.com and Diamond.com international sales now go through Paily.

"Where we once had a poor completion rate, I am now seeing returning international customers," added Schaff.

For more information about Paily, visit Paily.com.