Survey: Men confident in jewelry gifts
New York—Retailers rejoice. Of the men who have already purchased a holiday gift for their significant other, 36 percent bought her jewelry, according to a new study.
The study, by Benenson Strategy Group for Diamond.com and Ice.com, finds that jewelry far outpaced
the second most commonly purchased gift—clothing—which 12 percent of husbands and boyfriends have purchased for their significant other.
Of those surveyed, 69 percent say they are confident their wife or girlfriend would enjoy a gift of fine jewelry. That could be because the wives and girlfriends told them what to buy: 61 percent of husbands and 54 percent of boyfriends say they are told what to buy for the holidays.
Wives are less likely to receive a jewelry gift than girlfriends, according to the study, which finds 49 percent of unmarried men in relationships have bought jewelry, but only 33 percent of married men have bought jewelry.
The survey also shows that men continue to procrastinate their holiday shopping, with 46 percent of men yet to buy a gift for their wife or girlfriend.
The study, by Benenson Strategy Group for Diamond.com and Ice.com, finds that jewelry far outpaced
Of those surveyed, 69 percent say they are confident their wife or girlfriend would enjoy a gift of fine jewelry. That could be because the wives and girlfriends told them what to buy: 61 percent of husbands and 54 percent of boyfriends say they are told what to buy for the holidays.
Wives are less likely to receive a jewelry gift than girlfriends, according to the study, which finds 49 percent of unmarried men in relationships have bought jewelry, but only 33 percent of married men have bought jewelry.
The survey also shows that men continue to procrastinate their holiday shopping, with 46 percent of men yet to buy a gift for their wife or girlfriend.
In addition, make sure to read these articles:
- Survey says retailers should not overlook male consumers
- Survey: Most consumers open to buying jewelry for anniversaries
- JA 'Cost of Doing Business' survey shows sales hike
- In praise of trade shows.
- Schedule released for Prime Jewelry Group show
- Midwest Jewelry Expo Draws Enthusiastic Buyers
- Get the most out of trade shows.
- Trade shows help spark surge in MBMDA membership
- See 3D TV at SIGGRAPH; DDD and 4D-Vision Take Glasses-Free 3D TV to SIGGRAPH 2001.
- TSCentral, A Pioneering Provider Of Online Show Applications, Shuts Down
- Internet World Summer '99 and IndustryWeekMagazine Forge Strategic Alliance in...
- Expos and trade shows grow in popularity
- Dmg world media (London) has acquired four antique industry trade shows.
- Platinum Pavilions Grow At Major Trade Shows
- Astro-Med to Exhibit at Scores of Trade Shows Around the World Over Next Two Months.
Paso Robles, Calif.—If the jewelry industry catered more to male clients, it just might find a receptive audience, according a survey by the Jewelry Consumer ......
About two- thirds (66 percent) of jewelry consumers says they would consider buying fine jewelry or a watch as an anniversary gift in the future, ......
Annual jewelry sales for a sample of Jewelers of America (JA) members increased 6.1 percent in 2004, according to the trade group's annual "Cost of ......
* I doubt anybody attends more trade shows than a plastics editor. It can be hard to keep up one's enthusiasm for pounding the aisles ......
The Prime Jewelry Group, which brings together 30 vendors and select area retailers for its invitation-only, secure, private trade shows will hold four events in ......
From its origins as the country cousin of trade shows, the Midwest Jewelry Expo, held here in Madison, has matured over the last five years ......
Top consultants help contractors solve the top 10 problems everybody faces at a trade show. When you go to a trade show, you want the ......
Customers are usually more anxious to purchase a product when an "added value" is visible, and the same is true for those who put their ......
Entertainment Editors SIGGRAPH 2001 Booth No. 523 SANTA MONICA, Calif.--(ENTERTAINMENT WIRE)--Aug. 13, 2001 Dynamic Digital Depth Inc. (CDNX:DDE) is exhibiting 3D TV without glasses -- ......
Boston — TSCentral, a pioneering provider of online applications that create a virtual presence for trade shows, halted operations this month after investors declined to ......
WESTPORT, Conn.--(BUSINESS WIRE)--May 12, 1999-- Penton Media's (NYSE: PME) Internet World Summer '99 trade show and IndustryWeek Magazine, are collectively targeting the enterprise needs of ......
Recognizing opportunity and going after it has brought success to Nick Curci and the Westport-based Connecticut Expos L.L.C. he and business partner Brian Vargas launched ......
dmg world media (London) has acquired four antique industry trade shows, including "The Original Miami Beach Antiques Show," the "Las Vegas Antique Jewelry Show" and ......
New YorkóIllustrating the ever-accelerating popularity of platinum jewelry, the platinum sections of the two major trade shows this summer will be as much as 300% ......
WEST WARWICK, R.I. -- In its continuing push to increase revenue, Astro-Med, Inc. (NASDAQ:ALOT), will be exhibiting its existing and new products at a record ......
Email
Digg It
del.icio.us
Related Resources
Press Releases
- Teleflora Survey Finds Diamonds or Roses as the BestValentine's Day Gifts for Women.
- Price Decides Purchase When It Comes to Insurance, Study Shows.
- GQ Study Examines How Men Shop - Research Tracks State of Retail Industry; Men Emerge as Increasingly Confident Solo Shoppers in 2005 Retail Executive Survey.
Business Resources
Sponsored Links
Site Map | Contact Us | FAQs | About Us | Media Kit | Reprints | RSS Directory | Sign Up for Free Newsletters | Disclosure Policy
Copyright © 1999 - 2008 AllBusiness.com, Inc. All rights reserved.
No part of this content or the data or information included therein may be reproduced,
republished or redistributed without the prior written consent of AllBusiness.com.
Use of this site is governed by our Copyright and Intellectual Property Policy, Terms of Use Agreement and Privacy Policy.
© Copyright 2006 Nielsen Business Media, Inc. All rights reserved.
You may not repost, republish, reproduce, package and/or redistribute the content of this page,
in whole or in part, without the written permission of the copyright holder.
Get In-Depth Company Information from Hoover's | Buy a D&B Credit Report | What is in Your Company's D&B Credit Report? | Article Archives
Online Business Database | Online Business Information | Email Marketing Lists | Sales and Marketing Solutions | Business Mailing Lists
Online Business Database | Online Business Information | Email Marketing Lists | Sales and Marketing Solutions | Business Mailing Lists
Information and opinions on AllBusiness.com solely represent the thoughts and opinions of the authors and are not endorsed by, or reflect the beliefs of,
AllBusiness.com, its parent company D&B, and its affiliates.
AllBusiness.com, its parent company D&B, and its affiliates.
