Survey: Target, Wal-Mart among best holiday ads
Washington, D.C.—Target, Wal-Mart and Best Buy gave the top-three holiday television advertising campaigns this year, according to a new survey by Big Research for the Retail Advertising and Marketing Association.
Macy's, J.C. Penney, Big Lots, Kmart, Old Navy, Kohl's
and Gap also made the top-10 list of consumers' favorite TV ad campaigns for the holiday season.
Although the results remained the same across most demographics, Best Buy overtook Wal-Mart for the No. 2 spot among men and Midwesterners in the 18-to-24-year-old category.
The survey also showed the influence commercials have on consumers, with 16.9 percent of those surveyed reporting that their favorite holiday advertisement motivated them to shop with a specific retailer. An additional 38.4 percent of consumers said they had already planned to shop there.
Young adults, ages 18-24, appeared more likely to have a specific preference for holiday ads: 34.2 percent of them could name a favorite ad, but only 26.2 percent of all adults could do so.
Macy's, J.C. Penney, Big Lots, Kmart, Old Navy, Kohl's
Although the results remained the same across most demographics, Best Buy overtook Wal-Mart for the No. 2 spot among men and Midwesterners in the 18-to-24-year-old category.
The survey also showed the influence commercials have on consumers, with 16.9 percent of those surveyed reporting that their favorite holiday advertisement motivated them to shop with a specific retailer. An additional 38.4 percent of consumers said they had already planned to shop there.
Young adults, ages 18-24, appeared more likely to have a specific preference for holiday ads: 34.2 percent of them could name a favorite ad, but only 26.2 percent of all adults could do so.
In addition, make sure to read these articles:
- Consumers Say Top Holiday Ads Include Target, Wal-Mart and Best Buy
- Consumers Say Holiday Ads Work
- Advertising Leaders Acknowledge Effect of Digital Video Recorders on Television...
- DPL Supports Community Holiday Production.
- Coal Miner's Holiday
- Crowes/oasis Tour Cancels Two Shows
- Durrant, Lynda. Betsy Zane; the rose of Fort Henry.
- Millennium Monument To Be Built In Kentucky
- Wal-Mart spares no effort to defeat unionization bid.
- Sports Plus plan: thrill all visitors
- Players International Announces Purchase of LakeCharles Holiday Inn; Announces Expansion...
- Theming Picks Up Steam
- Less Than 20/20: Waterpark Open, But Future Cloudy For VisionLand
- Parks Face Another Year Of Big Issues
- Iowa's Arnolds Park Back On Track After Being Saved From Demolition
WASHINGTON - Retailers are spending millions of dollars on holiday advertisements this year, and consumers say that it's working. According to a survey conducted for ......
Retailers are spending millions of dollars on holiday advertisements this year and consumers admit that it¿s working, according to a survey conducted for the Retail ......
NEW YORK -- Breaking Through Clutter, Changing Consumer Behavior and Demonstrating ROI Among Top Business Concerns A new study conducted for the American Advertising Federation ......
Business Editors DAYTON, Ohio--(BUSINESS WIRE)--Nov. 26, 2002 DPL Inc. (NYSE:DPL) is providing support to the Maysville, Kentucky community production of "The Best Christmas Pageant Ever." ......
Out of the Great Appalachian Coal Basin comes a debut collection of eighteen hard-bitten stories (seven published previously) from DeLancey, an ex-coal industry exec of ......
Oasis and the Black Crowes' Tour of Brotherly Love has so far been free of bickering among each band's famously feuding siblings, but the trek ......
Random House, DellYearling. 198p. bibliog, c2000. 0-440-41834-8. $4.99. J To quote from the review of the hardcover in KLIATT, September 2000: The best thing about ......
At midnight Dec. 31, 1999, the official ribbon cutting for the Millennium Monument will take place at the base of the 1,240-foot-tall tower along the ......
As a supervisor of the cashiers in Wal-Mart store number 589 in Hillview, Ky., Brent Rummage, 27, was required to report to his manager any ......
ON a recent Friday at Sports Plus in Lake Grove, Bill Reitzig, president of the complex, studied the smiling faces of a woman and her ......
ATLANTIC CITY, N.J.--(BUSINESS WIRE)--Nov. 25, 1997--Players International, Inc. (Nasdaq: PLAY) today announced the purchase of the Lake Charles Holiday Inn for $18.5 million. The transaction ......
Theming is the theme in the attractions industry. Themed parks, themed areas, themed rides, themed food, themed gifts: Today practically everything from the roller coasters ......
The Steel Waters waterpark area of VisionLand is open this season, but the future for the waterpark — as well as the entire VisionLand facility ......
The war in Iraq may have been brief, but for operators of theme parks and amusement parks, there remains a host of related issues, including ......
Less than two months after it was saved from the bulldozer by a successful, $7 million "Save the Park" fund-raising campaign, Arnolds Park Amusement Park, ......
Email
Digg It
del.icio.us
Related Resources
Press Releases
- Advertising Leaders Acknowledge Effect of Digital Video Recorders on Television Advertising; Industry Executives Recognize Importance of Minority Markets to Business Success.
- Best Buy Launches New Holiday Advertising Campaign; Alliances with Major Entertainment Groups Highlight Customer Experience.
- Canon U.S.A. AND DCA Advertising Honored with Prestigious EFFIE Award for Consumer Advertising Campaign; Digital Imaging Leader and Ad Agency Recognized with Gold EFFIE for Effective Advertising Campaign...
Business Resources
Sponsored Links
Site Map | Contact Us | FAQs | About Us | Media Kit | Reprints | RSS Directory | Sign Up for Free Newsletters | Disclosure Policy
Copyright © 1999 - 2008 AllBusiness.com, Inc. All rights reserved.
No part of this content or the data or information included therein may be reproduced,
republished or redistributed without the prior written consent of AllBusiness.com.
Use of this site is governed by our Copyright and Intellectual Property Policy, Terms of Use Agreement and Privacy Policy.
© Copyright 2006 Nielsen Business Media, Inc. All rights reserved.
You may not repost, republish, reproduce, package and/or redistribute the content of this page,
in whole or in part, without the written permission of the copyright holder.
Get In-Depth Company Information from Hoover's | Buy a D&B Credit Report | What is in Your Company's D&B Credit Report? | Article Archives
Online Business Database | Online Business Information | Email Marketing Lists | Sales and Marketing Solutions | Business Mailing Lists
Online Business Database | Online Business Information | Email Marketing Lists | Sales and Marketing Solutions | Business Mailing Lists
Information and opinions on AllBusiness.com solely represent the thoughts and opinions of the authors and are not endorsed by, or reflect the beliefs of,
AllBusiness.com, its parent company D&B, and its affiliates.
AllBusiness.com, its parent company D&B, and its affiliates.
