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GIA holiday site offers shopping tips, trends

Carlsbad, Calif.—The Gemological Institute of America (GIA) has launched a holiday micro-site of jewelry tips and trends, designed to make shopping easier for jewelry purchasers.

The micro-site, www.jewelrytrends.gia.edu,

includes information about gems and gemstone cut, a guide to the value factors of pearls, tips for caring for jewelry, and the latest jewelry trends seen in magazines, stores and on the runway.

"With our new holiday micro-site, we hope to provide the public useful information that will help them make informed decisions when buying gems and jewelry," GIA Vice President of Marketing and Public Relations Kathryn Kimmel said in a statement.

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