Jasen Thorpe Returns to Rodale Cycle Group

NEW YORK, NY (BRAIN)—Cycling industry veteran Jasen Thorpe has rejoined the Rodale Cycling Group, publishers of Bicycling and Mountain Bike magazines, as advertising manager for Mountain Bike, vice president/publishing director Chris Lambiase announced Tuesday.

Thorpe, who will be based in Southern California, begins his new position this week and will report to Lambiase and associate publisher Joao Correia. Thorpe previously spent seven years with Bicycling and Mountain Bike in various positions on both the editorial and advertising side. He first joined the Rodale in 1997, where he served as a test editor for five years before moving over to become a sales rep for the company until 2004. Most recently, Thorpe served as consumer marketing manager for Shimano.

"Jasen's passion for and knowledge of the sport, coupled with his unique understanding of both the publishing and cycling industries, make him uniquely suited for this position," said Lambiase. "I'm confident that he will help grow the Mountain Bike advertising side to levels that are equal to the high-quality editorial the magazine is consistently producing. We're thrilled to welcome him back to the Cycling Group."