IMBA Urban Hot Spots Program to Focus on Toronto
TORONTO, Ontario (BRAIN)—The Greater Toronto Area will see improved opportunities for mountain biking, thanks to a yearlong Urban Hot Spot campaign hosted by the International Mountain Bicycling Association (IMBA) and the City of Toronto.
IMBA Canada staff will team
with local advocates to conduct a series of meetings with land managers, community leaders and other conservation and recreation groups. These meetings will produce plans for enhancing Toronto’s trail system for all trail users. This coordinated work is part of IMBA's Urban Hot Spots program that works to create urban trail access solutions and inspire new mountain bike advocates.
The Bicycle Trade Association of Canada (BTAC) will sponsor the Toronto Hot Spot, building on its commitment to cycling advocacy across Canada. BTAC has been an IMBA “Above and Beyond” corporate supporter since the opening of IMBA Canada in 2004. BTAC and IMBA have partnered to address cycling-related trail issues across Canada and to promote cycling as a healthy form of recreation.
“The 2006 Urban Hot Spot Campaign will further two objectives for us,” said Janet O’Connell, BTAC executive director. “It will provide increased participation levels of cycling through greater access to trails and will also have direct positive impact on our retail members who will be promoted as part of the program.”
The Toronto Hot Spot campaign will launch on Mar. 24. A complete schedule of Toronto area Hot Spot events will be released at this time.
IMBA Canada staff will team
The Bicycle Trade Association of Canada (BTAC) will sponsor the Toronto Hot Spot, building on its commitment to cycling advocacy across Canada. BTAC has been an IMBA “Above and Beyond” corporate supporter since the opening of IMBA Canada in 2004. BTAC and IMBA have partnered to address cycling-related trail issues across Canada and to promote cycling as a healthy form of recreation.
“The 2006 Urban Hot Spot Campaign will further two objectives for us,” said Janet O’Connell, BTAC executive director. “It will provide increased participation levels of cycling through greater access to trails and will also have direct positive impact on our retail members who will be promoted as part of the program.”
The Toronto Hot Spot campaign will launch on Mar. 24. A complete schedule of Toronto area Hot Spot events will be released at this time.
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