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Kinetic Koffee Adds to Sales Force

ARCATA, CA (BRAIN)—Kinetic Koffee, maker of gourmet organic coffee, hired several new sales representatives to handle its cycling market.

Bill Akin will cover the states of Texas, Arkansas and Oklahoma. Bob Westler is servicing Washington, Oregon and northern Idaho. Charles Goff Sales will handle the mid-Atlantic states of Pennsylvania, New Jersey, Maryland, Delaware and Washington, D.C. Jeff Winnick of Total Coverage Sales will cover Maine, Vermont, New Hampshire, Massachusetts, Rhode Island and Connecticut. Tom Gibson will cover the southern California market.

“Thanks to the exposure we gained at Interbike, our sales have really taken off,” said Mark Ritz, vice president of sales and marketing. “Having these fine sales reps in the field will really help us communicate our story and better service our dealers by making sure that they are stocked with only the finest organic coffee.”

The company donates a portion of all net proceeds to non-profit outdoor organizations.

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