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De Soto Sport Hires Paul Thomas

SAN DIEGO, CA (BRAIN)—Paul Thomas recently joined apparel company De Soto Sport Triathlon as a senior salesman. Thomas is a veteran sports nutritionals salesman, having worked at Carbboom, GPush and Crank Sports.

The San Diego based company stated that it had not hired

a salesman in a decade.

"We’ve not needed a sales force for our company to succeed," said Emilio De Soto II, the company's president. "We go to a few trade shows, send out our catalogs and our products, and the loyal customers that buy them perpetuate the sales.”

"But I must also realize that we're not servicing our dealers and customers as comprehensively as we can," continued De Soto. "In order to repay their loyalty to us, we have an extensive print advertising campaign this year, and we've hired Paul to put a fresh face in front of the shops that carry our products."

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