Pacific Cycle Hires Andy Hawley as International Marketing Coordinator

MADISON, WI (BRAIN)—Industry veteran Andy Hawley joined Pacific Cycle as international marketing coordinator. Hawley is charged with monitoring brand strategy, providing marketing collateral support and coordinating marketing operations.

Hawley spent nearly eight years at Trek, serving as an inside sales rep, an international technical advisor and service representative. Prior to that he spent nearly four years at Budget Bicycle Center in Madison and served as the retailer’s tandem, recumbent and road bike shop team leader.

“Andy knows the international dealer channel well and has already shown great initiative with proactive communication with our international distributor base,” said Mo Moorman, Pacific Cycle’s director of marketing and public relations. “His extensive background of bicycle tech, sales and warranty has let him hit the ground running and we’re very pleased.”