Specialized Opens Spanish Subsidiary
MORGAN HILL, CA (BRAIN)—Specialized and Spanish distributor Dirt Racing are co-founding a subsidiary of the U.S. bike company, Specialized España, in Madrid.
Managing director will be Miguel Rojo, who founded Dirt Racing in 1986 and has been Specialized's exclusive
Spanish distributor since 1995.
"Dirt Racing has grown Specialized from a brand entering a new market to the number-one premium mountain bike in Spain. Of course, we want to keep a winning team like that together," said Mike Sinyard, founder and president of Specialized.
Rojo said goals remain the same as before: "Our mission is to be the product of choice for discerning customers and dealers, and the supplier of choice to the full-service dealers here."
Dirt Racing will carry Specialized's full lineup.
Managing director will be Miguel Rojo, who founded Dirt Racing in 1986 and has been Specialized's exclusive
"Dirt Racing has grown Specialized from a brand entering a new market to the number-one premium mountain bike in Spain. Of course, we want to keep a winning team like that together," said Mike Sinyard, founder and president of Specialized.
Rojo said goals remain the same as before: "Our mission is to be the product of choice for discerning customers and dealers, and the supplier of choice to the full-service dealers here."
Dirt Racing will carry Specialized's full lineup.
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