Small Business Resources, Business Advice and Forms from AllBusiness.com

Lapierre Opens North American Office

BOULDER, CO (BRAIN)--After an investigative trip to the United States in April, Lapierre Ultimate Cycles managing director Gilles Lapierre decided to open a U.S. office for his high-end line. Brett Lindstrom, who lives in Boulder, is now Lapierre's U.S. sales and marketing manager.


Lapierre is a member of the powerful European Accell Group. Lapierre will make its official U.S. launch of a complete line of road and mountain bikes at Interbike.

Lindstrom comes to Lapierre with industry experience and international import/export knowledge. He worked for Lafuma America for several years managing distribution before going to work for Bicycle Village.

Lindstrom has also competing in cycling in the United State and Europe.

Lapierre's production headquarters are in Dijon, France. Already a strong brand in France, Lapierre is branching out into the European and U.S. markets.

Lapierre sponsors the pro team Francaise des Jeux.

Lindstrom can be reached at (303) 772-1087 and B.Lindstrom@cycles-lapierre.fr.

www.cycles-lapierre.fr

www.accell-group.com

In addition, make sure to read these articles: