Oprah Viewers Buy 900,000 Livestrong Bracelets In 24 Hours
Thursday, February 17 2005
Published on AllBusiness.com
CHICAGO, IL (BRAIN)--If only Lance Armstrong could be on daytime television every day. On Friday, television talk show host Oprah Winfrey challenged her viewers to beat the one-day sales record for Lance Armstrong Foundation's Livestrong bracelet. Within 24 hours, more than 900,000 wristbands sold on www.laf.org.
Lance Armstrong and his girflriend Sheryl Crow were on the Oprah Winfrey Show Friday to chat about their lives and the LAF, a cancer research and patient support group.
Winfrey's viewers handily beat the prior one-day record of 328,000, achieved Sept. 20, 2004.
The wristbands cost $1 each.
The Oprah Winfrey Show has been the number one television talk show for 18 consecutive seasons. It is syndicated to 212 domestic markets and 110 countries.
Lance Armstrong and his girflriend Sheryl Crow were on the Oprah Winfrey Show Friday to chat about their lives and the LAF, a cancer research and patient support group.
Winfrey's viewers handily beat the prior one-day record of 328,000, achieved Sept. 20, 2004.
The wristbands cost $1 each.
The Oprah Winfrey Show has been the number one television talk show for 18 consecutive seasons. It is syndicated to 212 domestic markets and 110 countries.
