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SRAM Debuts New Web Site Today

CHICAGO, IL (BRAIN)--SRAM created a new web site that integrates its three brands: SRAM, RockShox and Avid. The site, www.sram.com, went live today.

Aside from 2005 product updates, the site features news updates and worldwide dealer locators--all in six languages.

"We needed to reach our global audience and expanding our web site to six languages helps makes this possible," said David Zimberoff, SRAM's global communications manager. "We have also launched so many new products this year that the new web site really became a necessity."

A retail store will be added to the site next month, when U.S. consumers can buy soft goods.

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