SoCal Bicycle Expo Hosts Interbike Seminar On Increasing Sales

LAS VEGAS, NV (BRAIN)--Participating in consumer shows can boost your bottom line, and companies affiliated with the Southern California Bicycle Expo will be talking about the how's and why's at an Interbike seminar.

The Southern California Bicycle Expo Industry Advisory Board, which includes representatives of Answer Products, CFE MaxMedia, Giant Bicycles, KHS, Kona, Nokian Tires, Velomax Wheels and others, will give a presentation on consumer shows just before Interbike opens on Sunday, Oct. 12 from 7:30 a.m. to 8:30 a.m.

"More than 15,000 people paid to see bicycle culture at the Los Angeles show last year," said Steve Richey, president of PromoLogic. "Our dealers tell us that people come into their shops requesting product that was at the show. Some of our dealers actually sell at the event, effectively creating a second location for their shop with more potential customers than they usually see in a year."

The seminar will be held in Room 104 of the Sands Convention Center.