Nike Timing and Seiko Instruments

NIKE TIMING and Seiko Instruments Inc. (SII) Announce New Partnership License

Seiko Instruments Inc. (SII) announced that it has reached an agreement with Nike, Inc. for an exclusive worldwide trademark license for Nike Timing and Monitoring products to be effective September 1, 2002.

SII's expertise at manufacturing, sales, after sales service and distribution is expected to radically elevate the presence of Nike Timing throughout the world. Each company anticipates the new relationship will represent nothing short of a revolution in the sport timing business.
Nike will continue to gather athlete insights to deliver inspiration and innovation in their timing and monitoring products. The partnership will utilize Nike's in-house design and 3-D cad sculptors that created the original groundbreaking Triax series. It will also leverage Nike's marketing strengths to deliver a message to the consumer that consistently sets Nike Timing and Monitoring apart from all others in the watch business.

Seiko Instruments GmbH (SIG), a wholly owned subsidiary of Seiko Instruments Inc., has been awarded the exclusive license to market and distribute Nike Timing and Monitoring products in Europe, Middle East and South Africa (EMEA). SIG Iooks forward to a partnership that maintains the innovative standards with athlete-specific products that Nike has so successfully created through the years.

Based in Neu Isenburg, Germany, Seiko Instruments GmbH (SIG) is a EMEA-wide sales and service company specializing in electronic components like LCD-Displays, Optical Fiber Components (OFCs), Thermal printers, Semi conductors, quartz crystals resonators and oscillators and other electronic components.

NIKE, Inc., based in Beaverton, Oregon, is the world's leading designer and marketer of authentic athletic footwear, apparel, equipment and accessories for a wide variety of sports and fitness activities. Wholly owned Nike subsidiaries include Bauer NIKE Hockey Inc., the world's leading manufacturer of hockey equipment; Cole Haan®, which markets a line of high-quality men's and women's footwear, accessories and outerwear, and Hurley International LLC, which markets action sports and teen lifestyle apparel.

www.seiko-instruments.de
Contact: bettina.neuser@seiko-instruments.de
(please credit europastar.com)

Source: Seiko media release
November 2002