INFLUENCE OF PROMOTIONAL PIECES ON IN-STORE PURCHASES: ADULTS AND TEENS

Adults Teens

Greatly Influences Somewhat Influences Not at all Greatly Influences Somewhat Influences Not at all



Frequent buyer/loyalty programs 10% 27% 63% 8% 37% 55%

In-store displays 5 38 57 11 47 42

In-store promotional signage 5 35 59 6 50 44

Banners/window signs 4 35 60 9 48 43

Car-wash promotions 4 19 76 4 23 73

Pump toppers 2 20 78 3 31 65

Video displays 2 16 82 8 38 54

Gas-nozzle display ads 2 15 81 2 28 69

Audio music feed with message 2 13 85 10 38 52



The majority of adults indicated that promotional activities did not influence their c-store purchases at all. Frequent-buyer/loyalty programs were most likely to motivate purchases among this group, but even this type of program was said to greatly influence purchasing by only 10 percent of respondents. About one-third of adults noted that they were somewhat influenced by in-store displays, promotional signage and banners or window signs.

Teens were somewhat more likely to admit being influenced by promotional pieces at c-stores. About one in 10 teens noted that they were greatly influenced by in-store displays, audio music feeds with a message and banners/window displays. One-half were somewhat influenced by promotional signage. Like the adults, however, a majority of teens indicated that promotional pieces did not influence their purchasing at all.