Miller Brewing Co.
This Halloween, Miller Lite encourages consumers to "Bring Your Party to Life" with Frankenstein-themed displays, featuring a beautiful laboratory assistant. Other materials include traditional Halloween themes featuring a zany pumpkin cutout to add life to this year's dual branded on- and off-site promotion
with Miller Genuine Draft.
In addition, make sure to read these articles:
- Ogilvy Gets Help on Miller Lite
- O&M Turns to Syndicate for Help on Miller Lite Creative Bench Asked for Strategy and...
- Miller Lite Moves to LatinWorks
- Miller Gears Up for Party Season
- Move Over, E-Bay
- green piece
- FIRST PITCH
- People: Miller's Dixon Targets Hispanic Market
- Design: Miller Shakes Up MGD With Package Redesign
- Miller Opens Fosters Review
- Strategy: Miller's $300M Creative Push Gets Eager Response From Brew Crew
- 6| A Curvy Campaign
- At Deadline...
- Fallon's Lite Ads a Throwback
- IT's miller time... off
Ogilvy & Mather has turned to members of its creative freelance network, Syndicate, for a new set of Miller Lite TV spots, some of which ......
Ogilvy & Mather turned to members of its creative Syndicate for a new set of TV spots for Miller Lite, some of which are now ......
Fast-track LatinWorks will become part of the Ogilvy & Mather network, on the heels of winning the $20-25 million national Hispanic creative account of Miller ......
Brewer helps retailers host a football "Super Party." ......
Once again this summer, legal-age consumers will get the chance to Get the Goods in a Miller Lite summer promotion. The program, which kicks off ......
It's that green time of year again, when everyone in the country, it seems, turns Irish—if only for a day—and POS for Miller Lite and ......
This spring, Miller Brewing Company brings exciting new attitude to "the old ball game," with professional baseball-themed point-of-sale materials that are available on- and off-premise, ......
Upcoming Marketing Industry Events ......
Though subtle, the packaging redo slated for Miller Genuine Draft in April is another tweak in a heap of changes that have distributors feeling good ......
A month after Miller Genuine Draft shootout, brewer puts more pressure on JWT's Chicago office ......
Miller Brewing will carry a $300 million ad budget, an increase of more than $100 million from 2000, in an all-out effort to reverse a ......
In January, Miller Brewing Co. introduced colorful, curved signage to nearly 700 c-store locations to promote its Miller Lite, Miller Genuine Draft and Foster's brands....
Lightyear Blimp Takes Off ......
"Miller Time" rewinds to the 1970s in Fallon McElligott's new campaign for Miller Lite, which features retired jocks and entertainers bantering over the brand's best ......
The folks at Miller Lite and Miller Genuine Draft have decided that consumers need a much-deserved vacation, and are ready to give away 10 grand ......
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