Subway Selects APT For Test & Learn
Looking to strengthen its analytic decision-making platform, Subway has selected Applied Predictive Technologies (APT) to implement a Test & Learn capability that it says will benefit the company's more than 25,800 locations in 84 countries.
The world's largest sandwich chain, based in Milford, Conn., selected APT's Test & Learn software solution -- which combines the APT 5 software application and specialized professional services -- after a brief pilot.
Tom Seddon, CEO of the Subway Franchise Advertising Fund Trust, said the APT software has and will continue to help Subway work with its franchisees to drive better marketing, merchandising and capital decisions.
"The APT team was extremely supportive in helping us effect change within our organization. The software allows us to be very productive and we're excited about expanding our work beyond the U.S. to benefit our international franchisees," added Subway's Director of Analytics Rick Muldowney.
The world's largest sandwich chain, based in Milford, Conn., selected APT's Test & Learn software solution -- which combines the APT 5 software application and specialized professional services -- after a brief pilot.
Tom Seddon, CEO of the Subway Franchise Advertising Fund Trust, said the APT software has and will continue to help Subway work with its franchisees to drive better marketing, merchandising and capital decisions.
"The APT team was extremely supportive in helping us effect change within our organization. The software allows us to be very productive and we're excited about expanding our work beyond the U.S. to benefit our international franchisees," added Subway's Director of Analytics Rick Muldowney.
In addition, make sure to read these articles:
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In addition, make sure to read these articles:
- SUBWAY Franchisee Association Names Tom Seddon As CEO.
- SUBWAY(R) Franchisee Association Names Tony Pace New Senior Vice President and Chief...
- SUBWAY(R) Franchisees to Donate Percentage of Their Oct. 23 U.S. Sales to the American Red...
- Subway Names Safier To Marketing Post
- "HOLDING UP HALF OF THE 'GROUND'"? GENDER PORTRAYALS IN SUBWAY ADVERTISEMENTS IN CHINA
- New York Police Screen Subway Riders
- SUBWAY TOASTS, TOO
- Toasters Flying Into Subway Units
- SUBWAY ADDS TOASTERS
- New York hit by subway and bus strike
- Subway Fishes with Salmon
- OUT OF THE BOX: Subway Tunnel Of Love
- SUBWAY ADDS TO ATKINS LINE
- My Subway Ride
MILFORD, Conn. -- The SUBWAY(R) restaurant chain today announced the appointment of Tom Seddon as chief executive officer of the SUBWAY(R) Franchisee Advertising Fund ......
MILFORD, Conn. -- The SUBWAY(R) restaurant chain today announced the appointment of Tony Pace as senior vice president and chief marketing officer of the ......
MILFORD, Conn. -- The SUBWAY(R) restaurant chain, the world's largest submarine sandwich franchise, and its franchisees will donate the equivalent of 5 percent of ......
Subway has named Steven Safier as chief administrative officer of its franchisee advertising trust fund, which controls marketing for the sandwich chain.
Abstract In this content analysis of the male and female images portrayed in a total of 487 Chinese subway posters, many stereotypes were found. For ......
New York -- The police here began randomly checking the bags of subway passengers today following the second terrorist bomb attacks in two weeks on ......
Following the lead of many of its sandwich competitors, Subway is now offering toasted subs.
Subway, trying to steal back business from a growing number of hot sandwich purveyors, is rolling toasters into its 17,000 U.S. restaurants, the company said.
In response to the growing number of chains offering grilled or toasted sandwiches, Subway is rolling toasters into its 17,000 U.S. restaurants.
NEW YORK (Reuters) -- In a move that will affect event ticket sales of all kinds in New York, city transit workers walked off the ......
Subway units in eight Midwestern markets are testing the waters with wild Alaskan salmon sandwiches.
Some day soon, if certain cosmopolitan cupids get their way, urban dating scenesters may ditch bars for subway cars, and swap e-mails for riding the ......
Subway is adding another wrap sandwich to its Atkins-Friendly line.
A husband-and-wife team faithfully conveys the vitality of New York City and its subway system—100 years old this year—in this lyrical offering. Here, the subway ......
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- SUBWAY Franchisee Association Names Tom Seddon As CEO.
- SUBWAY(R) Franchisee Association Names Tony Pace New Senior Vice President and Chief Marketing Officer.
- SUBWAY(R) Franchisees to Donate Percentage of Their Oct. 23 U.S. Sales to the American Red Cross; Effort Expected to Raise More Than $1 Million for Emergency Needs of Hurricane Survivors.
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