Fire Mountain Launches Aggressive Marketing Campaign

Crestline, Calif. -- Fire Mountain Beverage Co. (FRBV) is launching an aggressive marketing campaign to promote brand awareness for the company and its products.

As part of this campaign, the company attended the 20th Annual Los Angeles Marathon, Quality of Life Expo at the Los Angeles Convention Center as an exhibitor. This is the largest event of its kind in the world, profiling the latest in health, fitness, apparel, technology, and food and nutrition. The exhibit was attended by well over 80,000 people during the three-day event.

FRBV also attended the 20th Annual Great Race Fitness and Camp Expo sponsored by Dole Corporation in Agoura Hills, Calif., attended by approximately 5,000 people. The company distributed thousands of products and promotional items to the visitors during these events.

These are just a few of the scheduled events that FRBV will attend throughout the West Coast of the United States over the course of the following months, marketing its beverages and brands.

FRBV president Bennett Vinson said, "These are exciting events for the company, obtaining tremendous exposure for us. As a result of these events, we acquired a number of significant contacts that will reap great rewards in the coming months. We believe that this campaign along with bolstering our relationships with our partners, alliances with other companies and consultants will expand the distribution of our products nationwide. We are excited about the direction we are heading and believe that our efforts will produce continuous results for the company and its shareholders."

FRBV develops, markets, sells, and distributes branded purified and flavored water beverages. The company's products are geared to the health-conscious consumer looking for alternatives to tap water and carbonated beverages containing sugar, caffeine, sodium and carbohydrates.