Sheetz Teams Up with KSS Limited

ALTOONA, Pa. -- Sheetz Inc. concluded a licensing agreement with Florham Park, N.J.-based KSS Limited, a global supplier of pricing systems, for its PriceStrat merchandise pricing and promotions solution.

The licensing deal follows a successful pilot application of PriceStrat to a sample of major categories inside Sheetz stores to support pricing and other category merchandising decisions. In the trial program, Sheetz was able to accurately quantify the impact of pricing decisions on item and category performance, including critical cross-product and cross-category pricing effects. As a result of applying PriceStrat, Sheetz's pricing analysts can be more confident that their pricing decisions will deliver desired results, Sheetz officials said.

Louie Sheetz, Sheetz's vice president of marketing, said, "We believe that there is still more we can learn about customers' shopping habits in-store and the extent to which price affects this behavior. The KSS PriceStrat system will help us to continue to offer our customers attractive prices and help us meet our business goals."