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Brookshire Brothers Selects TelaPoint's Internet Petroleum Supply Chain Solution

LOUISVILLE, Ky. -- Brookshire Brothers Ltd. has selected the TelaFuel Internet software suite of products to streamline and manage its fuel operation. Brookshire Brothers will use TelaFuel, a browser-based application suite, to improve management of fuel purchasing, replenishment and invoice reconciliation

operations for more than 70 supermarket locations in Louisiana and Texas, reported PRNewswire.

"Implementing TelaPoint's Internet petroleum supply chain solution is a strategic step in reducing costs in our retail fuel operation," said Larry NeGron, director of petroleum marketing for Brookshire Brothers. "TelaFuel will help us save significant time and money by allowing us to optimize fuel purchasing costs, better manage fuel inventory levels and substantially reduce the labor needed to reconcile supplier invoices."

Founded in 1921, Brookshire Brothers is one of the leading retail distributors of Conoco branded gasoline in the United States. With headquarters in Lufkin, Texas, Brookshire Brothers currently operates more than 70 supermarket and distribution warehouse locations stretching from Louisiana to central Texas. The company opened its first gasoline station in 1991 and now operates fuel centers at each of its supermarket locations.

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