BP Garners Advertising Award
WASHINGTON -- BP America Inc. was recognized by Point-Of-Purchase Advertising International (POPAI) for the oil giant's "vivid and compelling" at-store advertising.
"Effective advertising at our retail locations is essential as we continue to introduce a relatively
new BP brand image, BP Connect convenience stores and BP's Wild Bean Cafe offer in U.S. markets," Richard Griffin, BP's vice president of marketing, said in accepting POPAI's first-ever Retailer Chief Award.
"Retailers, as well as the manufacturers of products we sell, rely on those who design and produce in-store and at-store advertising."
POPAI President and CEO Dick Blatt noted, "Given BP's success in branding the retail environment with lively at-store advertising, POPAI is especially pleased to recognize BP. The at-store advertising industry is stronger because of BP's contributions."
"Effective advertising at our retail locations is essential as we continue to introduce a relatively
"Retailers, as well as the manufacturers of products we sell, rely on those who design and produce in-store and at-store advertising."
POPAI President and CEO Dick Blatt noted, "Given BP's success in branding the retail environment with lively at-store advertising, POPAI is especially pleased to recognize BP. The at-store advertising industry is stronger because of BP's contributions."
In addition, make sure to read these articles:
- In-Store Ads Effective
- SURVEY SAYS!: POP CAN BE MEASURED like BROADCAST AND PRINT
- A Good Sign
- Interpublic Names Kolb
- MAIL BOX ; Coffee break
- The power of POP
- New research shows P-O-P effectiveness.
- P&G, Wal-Mart Pull Out of Study
- ETC.
- Study measures POP effectiveness
- ShopTalk
- BP Honored with POPAI's First Retailer Chief Award
- The industry heads to Düsseldorf
- Point-of-Purchase/GlobalShop Special/Sidebar: Ask The Experts
- TV TOP TEN
Consumers recall the presence of store advertising at the rate of 40 percent, study finds.
Point-of-purchase advertising can be measured in a manner similar to broadcast and print advertising. Such is a key finding of the first phase of a ......
POPAI study finds in-store ads, signage increase merchandise sales.
Former pres. of International Marketing Services appointed CEO ......
Dear Ed: Thank you for your editorial regarding our Wild Bean Cafe ad. Whilst you correctly pointed out that it is 'pretty damn good', and ......
The power of POP ......
The snack food industry is one of the leaders in using point-of-purchase (P-O-P) advertising to stimulate impulse purchases and build brands. In the last year ......
The Procter & Gamble Co., Cincinnati, the country's top packaged-goods marketer, and The Wal-Mart Stores Inc., Bentonville, Ariz., have decided not to participate in an ......
Saks plans to open a flagship Club Libby Lu store in October in the Downtown Disney District at Disneyland, Anaheim, Calif.
Point-Of-Purchase Advertising International (POPAI), a nonprofit trade association for the at-retail marketing industry, has partnered with major national brands to conduct a POP research study.
POPGroup I read with interest your article titled "Special FX" in the December issue of Graphic Arts Monthly . I am interested in contacting the ......
Point-Of-Purchase Advertising Intl. (POPAI) has announced that BP Oil Corp. will be honored with the association's inaugural Retailer Chief Award...
EuroShop prepares for massive expo February 19-23, 2005 ......
To give you an idea of where the point-of-purchase experts stand on attracting consumers, we want to POPAI (Point-of-Purchase Advertising International. Here, Andy Edelman and ......
Four debutants this month: Ogilvy's Wild Bean Cafe (winning over the punters after a shaky start), McDonald's latest out of DDB, M&C's Pizza Hut's Pizza ......
Email
Digg It
del.icio.us
Related Resources
Press Releases
- Convergent Sponsors GlobalShop's Digital Signage Network, Blending Simplicity of Total Retail Solution with Sophisticated Communications.
- Nancy Tucker Joins Novamedia Group as Vice President - Sales And Marketing; Experienced Sales and Marketing Executive Brings POP Experience to Fast Growing Firm.
- Research Results Confirm Centiv P-O-P Delivers Average 53% Sales Lift.
Business Resources
Sponsored Links
Site Map | Contact Us | FAQs | About Us | Media Kit | Reprints | RSS Directory | Sign Up for Free Newsletters | Disclosure Policy
Copyright © 1999 - 2008 AllBusiness.com, Inc. All rights reserved.
No part of this content or the data or information included therein may be reproduced,
republished or redistributed without the prior written consent of AllBusiness.com.
Use of this site is governed by our Copyright and Intellectual Property Policy, Terms of Use Agreement and Privacy Policy.
© Copyright 2003 Nielsen Business Media, Inc. All rights reserved.
You may not repost, republish, reproduce, package and/or redistribute the content of this page,
in whole or in part, without the written permission of the copyright holder.
Get In-Depth Company Information from Hoover's | Buy a D&B Credit Report | What is in Your Company's D&B Credit Report? | Article Archives
Online Business Database | Online Business Information | Email Marketing Lists | Sales and Marketing Solutions | Business Mailing Lists
Online Business Database | Online Business Information | Email Marketing Lists | Sales and Marketing Solutions | Business Mailing Lists
Information and opinions on AllBusiness.com solely represent the thoughts and opinions of the authors and are not endorsed by, or reflect the beliefs of,
AllBusiness.com, its parent company D&B, and its affiliates.
AllBusiness.com, its parent company D&B, and its affiliates.
