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An array of new products and programs by suppliers

An array of new products and programs by suppliers appears to be forcing retailers to add staff to their HBC sections, a trend that could have a negative impact on the category over the long term. Retailers say they are concerned that higher employment costs, necessary to handle the flood of product

introductions, could cut into category profits.

Labor's cost as a percentage of HBC sales crept up to 3.6 percent last year from 3.5 percent in 1997, while the number of full-time equivalent employees in the department rose to 1.9 from 1.8.

Also driving the demand for labor is the fact that retailers are devoting more space to HBC in larger store formats. "This problem is not as much a concern as the new products explosion," says one. "At least we get a greater return on our investment with the addition of more floor space. With products, it's usually a cannibalization of sales."

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