Scholastic is taking Kraft and Microsoft Corp. to
Scholastic is taking Kraft and Microsoft Corp. to school.
The New York-based company is tying in with the two others to promote its program called The Magic School Bus, which includes CD-ROMs, books, videos and a television program, through the "Your Adventures Come
True with Handi-Snacks and Microsoft" promotion. Consumers will receive a free copy of Scholastic's The Magic School Bus Inside the Earth CD-ROM by redeeming eight proofs of purchase from any Kraft Handi-Snack products. Microsoft is the producer of the CD-ROM.
The promotion is being supported by national print advertisements in several women's, family and children's publications, including Parents, Better Homes & Gardens and Family Circle. Shippers with tear pads and instore rack displays will also be available. The promotion runs through March 31.
The New York-based company is tying in with the two others to promote its program called The Magic School Bus, which includes CD-ROMs, books, videos and a television program, through the "Your Adventures Come
The promotion is being supported by national print advertisements in several women's, family and children's publications, including Parents, Better Homes & Gardens and Family Circle. Shippers with tear pads and instore rack displays will also be available. The promotion runs through March 31.
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- All Aboard for Back-to-School Fun! Warner Home Video and Scholastic Entertainment Debut Two All-New ``The Magic School Bus'' Videos on July 3.
- Wahoo and All Aboard!; The Award-Winning Scholastic's The Magic School Bus Starring Lily Tomlin as Ms. Frizzle Roars Onto the READY SET LEARN! Preschool Programming Block in February 2003.
- Bright Kids Collection Keeps Spotlight on Learning; Expansion of Warner Home Video's Popular Infant/Toddler Line Begins January 28.
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