Supermarkets still have a handle on shampoo, and proximity during the weekly grocery shop is often helping spur purchases in the category.
Medical secretary, Lansing, Ill.
Where do you shop for your hair care products?
I buy them at a chain store or supercenter such as Wal-Mart.
Which hair care items do you specifically go to the supermarket to purchase?
Shampoo, conditioner, and hairspray. If I need them and I'm in the store anyway, I'll pick them up.
Which premium hair care products do you buy?
John Frieda. I like the color stuff in it. It makes my hair shine.
Sales associate, Bloomington, Ill.
Where do you shop for your hair care products?
Mostly I buy them at a salon.
Which hair care items do you specifically go to the supermarket to purchase, and why?
Shampoo and conditioner. They're equivalent to salon products.
Has this changed at all from the past?
Yes. The store has a better hair care section now.
Which premium hair care products do you buy?
Pantene, Vidal Sasson. They work well.