Study methodology

This survey of the global private label landscape is based on the twice-annual ACNielsen Online Consumer Confidence Survey, the largest global poll of its kind, which measures consumers' current confidence levels, spending habits, and intentions, as well as other topics of importance to the CPG industry. The study, which was conducted online in May, polled more than 21,100 respondents in 38 markets: Australia, Austria, Belgium, Brazil, Canada, Chile, China, Denmark, Finland, France, Germany, Greece, Hong Kong, India, Indonesia, Ireland, Italy, Japan, South Korea, Malaysia, Mexico, the Netherlands, New Zealand, Norway, the Philippines, Poland, Portugal, Russia, Singapore, South Africa, Spain, Sweden, Switzerland, Taiwan, Thailand, Turkey, the United Kingdom, and the United States. All markets had sample sizes of about 500, except for China, France, Germany, the United Kingdom, and the United States, which had sample sizes of about 1,000. The survey's margin for error is plus or minus 3.3 percent to 4.4 percent.