Nielsen Introduces New Service for Understanding Global Consumer Behavior

SCHAUMBURG, Ill. -- In what it says is the industry's first application that enables multiple-country analysis and monitoring of consumer purchase behavior in a consistent, consolidated fashion, Nielsen here has launched Global Track Consumer, the latest application from its Global Services unit to be delivered through Nielsen's Answers technology.

Global Track Consumer integrates global consumer panel information into the familiar business issue-based reporting structure and style of Nielsen’s Global Track service, providing a continuous measurement tool for manufacturers to understand consumer purchasing dynamics across borders.

Through Nielsen's reporting capabilities, Global Track Consumer will deliver executive summaries, dashboards, and graphical reports electronically, updated regularly and delivered to a user's desktop in formats that are easy to view and distribute within a client's organization.

"Integrating consumer panel information into a Global Track reporting format is the next step in providing our clients insight," said Joe Palermo, v.p./marketing for Nielsen's Global Services. "The familiar and intuitive interface of the Answers environment, combined with Global Track's rich multicountry information, helps provide clarity for all levels of users."

Global Track Consumer uses consumer panel purchasing information that is consolidated across all countries to provide information consistency whether looking within a particular country or across geographies. Data elements such as market penetration, purchase frequency, and sales per shopping occasion are mapped in a single consistent view, ensuring the information is aligned at the headquarters level to provide an accurate representation of consumer behavior within and across countries.

Global Track Consumer is available now to all clients of Global Services. The service can incorporate consumer purchase behavior from any of the countries in which Nielsen collects consumer panel data.

The Nielsen Co., a global information and media company with leading market positions and recognized brands in marketing information, media information, and trade shows, is a sister brand of Progressive Grocer and other leading trade publications, including Convenience Store News, Billboard, The Hollywood Reporter, and Adweek.