Wal-Mart to Search Again for New Ad Agency: Reports
BENTVONVILLE, Ark. -- Now that its head of marketing communications is leaving the company, Wal-Mart Stores, Inc. is reportedly reopening a search for an advertising agency of record.
Julie Roehm is the executive who spearheaded the retailer's decision to quit working
with Kansas City, Mo.-based Bernstein-Rein Advertising Inc., an agency that had handled the bulk of Wal-Mart's portfolio for more than 30 years.
Wal-Mart said in October that it had hired Interpublic Group's DraftFCB to serve as its agency of record, and Aegis Group's Carat USA to help with marketing. But reports alleged that the account is once again being put up for review.
Julie Roehm is the executive who spearheaded the retailer's decision to quit working
Wal-Mart said in October that it had hired Interpublic Group's DraftFCB to serve as its agency of record, and Aegis Group's Carat USA to help with marketing. But reports alleged that the account is once again being put up for review.
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