Imagination Farms Boosts Supply for Disney Garden Vegetables

INDIANAPOLIS, Ind. -- Imagination Farms here is furthering its mission to increase the consumption of fresh produce among children by announcing signed agreements with Church Brothers, LLC, and True Leaf Farms, LLC, both located in Salinas, Calif.

Church Brothers will supply Disney Garden commodity vegetables from its operations while True Leaf will supply Disney Garden bagged vegetables, bagged salads, and unique vegetable products designed for children. The companies expect to begin shipping Disney Garden products in the first quarter of 2007.

Matthew Caito, Imagination Farms' c.e.o., said: "Our agreements with Church Brothers and True Leaf further Imagination Farms' mission to increase the consumption of fresh fruits and vegetables among children. Their teams embrace and are passionate about our mission and they are committed to providing high quality vegetable products."

Disney Garden vegetables will feature Disney characters and a comprehensive promotion strategy that is designed to get children to learn more about good nutrition and fresh produce at the company's Web site, imagination-farms.com. The vegetable line will be supported through on-going sweepstakes through the Web site.

The companies expect to have the first Disney Garden vegetables in market late in the first quarter of 2007.