Goya Foods Taps Ad Agency for Major Campaign

SECAUCUS, N.J. and NEW YORK - Leading Hispanic foods supplier Goya Foods has selected Winglatino as the agency for to develop a major campaign that will be launched both in the U.S. Hispanic and general markets nationwide.

The agency will manage the advertising, strategic planning, creative, and media for Goya's portfolio of condiments, pantry items, beverages, and frozen foods, totaling 1,500 products under the Goya label.

Said Bob Unanue, president of Goya Foods, in a statement: "As a specialized agency in the Hispanic market, Winglatino demonstrated their strength in strategic planning and overall expertise to help us position our brand and products across target segments. This was a key requirement for us, given our plans to expand our customer footprint at the national level."

Celebrating its 70th anniversary this year, Goya recently launched its new online store in order to complement its distribution across the U.S.