Winn-Dixie Ties in with Fox's Because of Winn-Dixie
NEW YORK -- In a no-brainer of a tie-in, supermarket chain Winn-Dixie is linking to Fox's upcoming film, "Because of Winn-Dixie," with a new effort designed to reward those who fill shopping baskets ever higher.
This week, the Jacksonville, Fla., chain began offering
free tickets to the movie for every purchase over $200. Those who tally up more than $250 also get a copy of the book of the same name. For $300, consumers get tickets, the book and a plush toy version of the dog in the movie, which is named Winn-Dixie.
The promotion runs through Jan. 30 and is supported with TV and radio ads. Fox's movie, starring Jeff Daniels and singer Dave Matthews, is set to open on Feb. 18.
-Todd Wasserman, BrandWeek
This week, the Jacksonville, Fla., chain began offering
The promotion runs through Jan. 30 and is supported with TV and radio ads. Fox's movie, starring Jeff Daniels and singer Dave Matthews, is set to open on Feb. 18.
-Todd Wasserman, BrandWeek
In addition, make sure to read these articles:
- Winn-Dixie Introduces Its Own Vitamin-Enhanced Water to Meet Consumer Demand.
- Keeping it Fresh
- Labor Day -- Retailing Boom or Bust?
- Winn-Dixie giving away $10,000 per day
- Winn-Dixie to Reorganize Under Bankruptcy Code
- The "New" Winn-Dixie Slashes Store Count, Shutters DCs
- Winn-Dixie Board of Directors Chairman to Retire
- Winn-Dixie Earns $23M in June
- New York Investor Buys into Winn-Dixie
- You Can Still Shop after Winn-Dixie
- Former Winn-Dixie DC Gets New Owner
- Winn-Dixie Requests that Bankruptcy be Moved to Florida
- Winn-Dixie's Monthly Sales Slip
- Winn-Dixie Gets Back into the Game, Remodels Stores
- Latest Winn-Dixie Remodel Signals Sign of Stores to Come
Grocer Enters into Growing National Trend of Enhanced Drinks JACKSONVILLE, Fla. -- Winn-Dixie Stores, Inc. (NASDAQ:WINN), recently introduced V-H2O, its private label vitamin-enhanced water....
And that means more than just-baked donuts.
Did you try to capitalize on the Labor Day Retailing frenzy? That's the right strategy...but at the same time it's wrong....
Winn-Dixie customers will have a chance to win more than $10,000 by using a customer reward card when buying groceries.Through Dec. 23, the grocery store ......
Supermarket giant Winn-Dixie Stores Inc. filed for bankruptcy reorganization this week, less than two weeks after reporting decreased revenues and increased losses from a year ......
JACKSONVILLE, Fla. --Winn-Dixie's taken out the pruning shears, in a recovery strategy that will radically cut back the organization before rebuilding it.
JACKSONVILLE, Fla. - After more than 35 years of service to Winn-Dixie, chairman A. Dano Davis will retire from the board of directors at the ......
JACKSONVILLE, Fla. -- Winn-Dixie Stores, Inc. said in its latest monthly operating report that it earned $23 million in June, but saw a slight decrease ......
JACKSONVILLE, Fla. -- A New York investor has become the first large shareholder of Winn-Dixie, Inc. since the retailer emerged from bankruptcy in November. In ......
HEADNOTE The Right to Choose Venue Survives the Transfer to Fla. A ttention shoppers! Even after WinnDixie, a debtor still has the right to choose ......
JACKSONVILLE, Fla. -- A million-square-foot distribution center built in Charlotte, N.C. by Winn-Dixie, and received by Wachovia Securities after the supermarket operator filed for Chapter ......
JACKSONVILLE, Fla. -- Winn-Dixie Stores, Inc. yesterday asked the U.S. Bankruptcy Court to transfer its Chapter 11 case from New York to the grocer's home ......
JACKSONVILLE, Fla. - Winn-Dixie Stores, Inc. reported sales of $529.2 million for the four weeks ended Oct. 18, 2006, down slightly from the previous four ......
Grocery stores and food retailers are finding that their main competition does not lie with their competitors but with the price of fuel, consumers eating ......
Extensive renovations and upgrades have made for a complete transformation of the 60,000-square-foot Winn-Dixie in Macclenny, Fla., which reopened Wednesday, reports ......
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