Publix Selects Blue Martini to Power Online Grocery Site
SAN MATEO, Calif. - Blue Martini Software Inc. today announced that PublixDirect, Publix Super Markets' online grocery shopping and home delivery division, is using Blue Martini applications to power its new online grocery-shopping site.
PublixDirect chose Blue Martini applications to streamline its customer support processes for consumers who purchase groceries online. Using Blue Martini applications integrated with Descartes Systems Group, customers can conduct extensive product searches, create shopping lists, review specials, purchase published recipe ingredients, and schedule deliveries quickly and easily, according to the company.
In addition to fulfilling merchandising and delivery processes, PublixDirect also uses Blue Martini's data mining applications to capture customer data in order to achieve a better understanding of its customers. PublixDirect is also using the Blue Martini Service application to provide consistent service through its customer service center.
"It is essential to use the most advanced technology solution so that we can deliver the pleasurable shopping experience that Publix customers have come to expect," said Tom O'Connor, president of PublixDirect. "Blue Martini applications allowed us to achieve this goal while minimizing our total investment."
PublixDirect chose Blue Martini applications to streamline its customer support processes for consumers who purchase groceries online. Using Blue Martini applications integrated with Descartes Systems Group, customers can conduct extensive product searches, create shopping lists, review specials, purchase published recipe ingredients, and schedule deliveries quickly and easily, according to the company.
In addition to fulfilling merchandising and delivery processes, PublixDirect also uses Blue Martini's data mining applications to capture customer data in order to achieve a better understanding of its customers. PublixDirect is also using the Blue Martini Service application to provide consistent service through its customer service center.
"It is essential to use the most advanced technology solution so that we can deliver the pleasurable shopping experience that Publix customers have come to expect," said Tom O'Connor, president of PublixDirect. "Blue Martini applications allowed us to achieve this goal while minimizing our total investment."
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In addition, make sure to read these articles:
- Albertsons.com Expands Home Delivery
- GroceryStreet offers purchase option for online shopping software
- Goliath To Speed At Six Flags
- Six Flags Debuts New Woodie
- Six Flags to announce 8.7% Q3 revenue increase
- Angel/McIver and IBC Bank Close Deal on 104-Acre Six Flags AstroWorld Site.
- SIX FLAGS PLUS
- Six Flags AstroWorld stuff up for auction
- Carpenter Goes to Six Flags
- Market Changes Spur Six Flags To Blend AstroWorld, WaterWorld
- Six Flags New Orleans Opening Postponed To April 12
- The Dannon Co.
- City of Montreal Selects Six Flags to Acquire La RondeTheme Park.
- Six Flags selling park in Houston
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The first wooden roller coaster to be built in nearly 70 years in Washington state has opened at Six Flags-owned Wild Waves & Enchanted Village, ......
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The shuttered Six Flags AstroWorld in Houston is auctioning off equipment and memorabilia this week, giving collectors a chance to acquire some one-of-a-kind artifacts.
Six Flags California has appointed Sue Carpenter to the position of public relations manager.
For the first time, Six Flags AstroWorld in Houston, and the adjacent Six Flags WaterWorld, will become a one-park entity requiring only one admission.
The premiere of Six Flags New Orleans has been postponed a week to April 12 because of various construction delays caused by rain and receipt ......
The Dannon Co., the North American division of France's Danone, has been accused of false advertising in a proposed class action lawsuit in California. The ......
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