Ivystone Group — a leading professional sales agency covering the Upper Midwest, the Ohio Valley and the New York/mid-Atlantic region — announced that the company's home division, Elements, will be renamed Ivystone Home. The division will extend into Ivystone Group's Upstate New York territory, and
is currently located in Metro NY, New Jersey, Pennsylvania, Maryland, Washington D.C., Delaware, Virginia and West Virginia. The company also plans to extend Ivystone Home into its Ohio territory effective March 1.
"Expanding our Ivystone Home division into Ohio is a starting point for growing this area of our business," says Doug Cofiell, president of Ivystone Group. "We are committed to extending our presence in the decorative accessories market throughout all of Ivystone Group's territories."
In addition to Cofiell, Karyl Asch will lead the division as the Ivystone Home sales director.
Ivystone Home began in 1994, when drummers, inc. established Elements as its home division under the leadership of Ted Goldberg. When drummers, inc. and Ivystone Group merged in 2001, Elements was extended across both territories. Ivystone Home exhibits at the New York International Gift Show and has a permanent showroom at its headquarters in Exton, Penn.